Q:“Does Magnify integrate with third party analytics services such as Omniture?”
Magnify takes a flexible approach to integrating third-party tracking and analytics services such as Omniture, and has experience with numerous customer implementations with this toolkit.
If needed, Magnify can customize the tracking tags based on which type of page or area of the site the user is on, and embed server-side variables to facilitate collection of things like the currently-playing video's title, the name of the currently logged in user, and so forth.
Magnify provides complete Omniture Integration as an included service for our Enterprise Customers.
Magnify Enhanced Video Analytics (September 2009)
Reporting & Analytics. In addition to our standard analytics package, and the ability to use third party analytics tools such as Omniture & Google Analytics, Magnify is completing development on an enhanced video analytics package that will provide state of the art reporting around video usage, playback, engagement, abandonment, and other core statistics that will help you manage and optimize your video experience for users. The result will be a poweful new statistics package with unique graphing capabilities and a easy to analyze presentation format.
Also as a part of this release, we have also developed an integration into Omniture's in video analytics package as well. This can be configured to record almost any information about user interaction within a video and have that information formated and delivered via omnitures API.
Magnify.net is the leading provider of cloud-based video curation solutions to the online publishing, non/profit, community and ad network markets. Magnify's solutions enable websites to curate, upload, and aggregate content. The Magnify curation solutions power the world's most engaging video websites.