Internet Week is a crowdsourced festival to promote NYC's thriving Internet
industry and community. The week is open to any and all companies and
organizations that would like to participate, and covers the broad range of industries
working online, from startups to advertising to major media companies. This year
over 80 partners created over 100 events, a 35% increase from 2008.
Q. How did you get the word out about the event?
In many ways, Internet Week is all about content aggregation, from the events our
partners host to the content attendees and partners produce. One of the major values
we can provide is aggregating the content the community produces, whether it be
photos or videos.
Q. What made you decide to go with Magnify?
What's key for us is giving people an integrated online experience. What's great about
Magnify is that we're not redirecting people to YouTube or Flickr, we're keeping them
on our site, but offering access to the same content. So we're not asking people to
change their habits (people will continue to upload their photos to Flickr), but instead
we're offering a way to access Internet Week content directly, with the same "feel" as
the rest of the IW site. Plus, Magnify is a New York company!
Q. What was your experience with the service?
The Magnify team was nothing but helpful...the value of working with a team that
"gets it" is priceless.
Q. What do you see as the future of video on the web?
I just saw today that the iPhone is now the most popular camera on Flickr, and that's
great news for video too. It's all about ease of participation: interested people, and not
just the professionals, can take part in the sharing and archiving of content, which is
exactly in the spirit of Internet Week. We'll be seeing more IW video next year, as well
as across the board, but IW people especially are early adopters.
Q. How would you describe Magnify.net to someone thinking about launching a video channel?
Magnify makes it really easy to host video and distribute it to the world without getting
too far into the plumbing, so you're not trying to reinvent technology and you can
move on to actually getting it out there!