“Since adding the Magnify to our homepage we've seen a steady increase in the average length of visits.”
Paul Sweeting, Editor
- Q. Tell us about Content Agenda.
- Content Agenda is for anyone interested in how digital technology is changing the way entertainment content is consumed, monetized and discussed in the marketplace. The community is comprised of leading executives from the media and entertainment, hardware, technology, government and policy making, financial and retail communities.
- Q. How has your community reacted to the video channel?
- Very well so far. Since adding the Magnify module to our homepage we've seen a steady increase in the average length of visit, which tells us that video is adding to the stickiness of the site.
- Q. Why add video?
- Content Agenda is a portal. Our goal is to aggregate and curate information relevant to our users from as many different sources and in as many different formats as possible. Being able to add video in a way that fit with our mission was a natural.
- Q. Would you recommend Magnify to other websites?
- Absolutely. We've already recommended it to other web sites within the Reed Business Information family.
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