Elastic Inventory
The Elastic Inventory program allows Magnify Enterprise publishers to sell pre-roll advertising against videos that they have aggregated from select sources across the web. The Elastic Inventory program is designed to increase the amount of pre-roll inventory available to Magnify Enterprise customers without increasing content creation budgets. The Elastic Inventory program provides scalable access to millions of videos with a contextual seal of approval at the publisher level,creating brand-safe inventory for advertisers and premium prices for content providers.
All Magnify enterprise publishers are eligible to participate in this program.
Using the Elastic Inventory program Magnify publishers can discover video from the following sources:
- Dailymotion
- Metacafe
Once video has been curated, it can be included in any run of site video advertising a publisher is already doing, or can be targeted separately. The Elastic Inventory program uses the existing video ad serving tools in use on your site.
Here's how it works
- Magnify.net Enterprise Publishers find they have a demand for additional pre-roll inventory beyond what is available from the content they create
- They enter the "Elastic Inventory" control panel and enable elastic inventory from the inventory sources of their choosing
- The publisher discovers and features video from the elastic inventory publishers as broadly as possible
- At the end of the publishers billing period, they will receive a bill for the number of impressions received under the elastic inventory program
The solution provides new revenue for partners, and creates new value in web discovered content.
To learn more about Elastic Inventory
Contact your Magnify sales representative or email: BusinessSolutions
magnify.net
For content owners looking to participate
in the Elastic Inventory Program Please email: Contentmagnify.net
