Ad Serving and Web Analytics
Banner Advertising
You can embed advertising banner tags supplied by your ad server or ad network on all pages of the video channel site and traffic ad units on those pages using the same mechanism used for any other web traffic.
Custom Ad Tags enable you to define what ad should be shown in any given ad size. These can be changed as often as you would like from an easily accessible user interface.
Simple Google AdSense: If Google AdSense is all you are looking for to get started monetizing your site, the magnify platform offers a plug and play option whereby you simply enter your Google ad sense publisher ID number (setting up an account with Google takes only a couple of minutes) and your ads will begin to generate revenue for you immediately.
Targeting with Dynamic Ad Tags enables more advanced advertising set ups, whereby you can target specific advertising to specific pages and content items. This is extremely useful in making advertising more contextual (and therefore more relevant to site visitors), particularly when sites have more then one type or grouping of content.
Video Advertising
Magnify.net currently provides integration with DoubleClick Dart, which is the industry-leading solution for targeting, delivering, and tracking video advertising. Other video ad serving solutions can be integrated upon request.
Using DoubleClick Dart, or Magnify's Self Serve pre-roll solutions, Magnify provides a high degree of flexibility in how in video advertising is implemented, as well as when and where. A variety of implementation options facilitate almost any video advertising goal.
Magnify also supports on video advertising in the form of lower-third advertising. Magnify also expects to support new on video ad technologies as they become available in the marketplace. Magnify is committed to offering our customers the best solutions available on the market for video monetization, regardless of vendor.
Web Analytics Tracking
You can embed tracking tags on all pages of the video channel site so that your staff can view and analyze traffic analytics data for the video-related pages using the same mechanism used for your other web traffic.
We have successful prior experience with WebTrends, Omniture, Google Analytics, Coremetrics, Urchin, and others.
In addition to third-party services, Magnify offers an in house statistics and reporting package that is capable of handling most day-to-day reporting requests.
