What they're saying about Magnify
For more information see our press kit.
September 2009
The partnership between Magnify.net and American Business Media announced last week is further evidence that online video is gaining ground in b-to-b media, and that video shouldn't be looked upon as solely consumer-centric.
For those not familiar with ABM, it's a professional association for 300 business information companies, comprising 6,000 print and online titles, plus trade shows and databases that reach over 100 million professionals. Late last week Magnify's Steve Rosenbaum gave me more details about the deal.
Magnify has focused consistently on helping vertical publishers create engaging video offerings. It does so with tools to curate and aggregate all video relevant to the publisher's audience, rather than requiring the publisher to create all of the video itself. I originally wrote about Magnify's approach a year ago and how it was powering Taste of Home magazine's video initiative.
For editors, the challenge - and opportunity - is to evolve from the mindset of controlling all editorial, and instead think of the web as a rich trove of content that can be sorted through so that the best nuggets can be offered to their audiences. With the cost of creating high-quality original video still relatively high, the economy suffering, and product companies and users getting better at creating worthwhile video, this approach makes a lot of sense.
In the ABM deal, Magnify will initially power ABM's own web site, but the more important part of the deal is that it gives Magnify a stamp of approval to seek out ABM members to power their video offerings. Many of these companies, which focus on niche markets, have long offered their IP in multiple forms - print, online, email, databases, conferences, etc. Video is the newest media opportunity for them, and Magnify's goal is not only to support original video they create, but also educate them about how to harness video that's available from 3rd party sources.
In general, video is becoming more central to b-to-b media. For example, just last week, the WSJ, long an online video leader among business media, launched the News Hub, a twice-per-day show featuring its reporters and guests. As a side note, the show feels a lot like cable with its split screens, fast cuts and guests talking over each other. The News Hub joins sibling FoxBusiness.com which offers a robust video section. Moving a little more into the consumer space, CNNMoney.com continues building on its leadership. There are scores of other video suppliers as well.
Increasingly b-to-b media seem to be recognizing that with their audiences spending more and more time on sites like YouTube and Hulu, it is essential to reach them with video as well. I see no let up in this trend. [MORE »]
For those not familiar with ABM, it's a professional association for 300 business information companies, comprising 6,000 print and online titles, plus trade shows and databases that reach over 100 million professionals. Late last week Magnify's Steve Rosenbaum gave me more details about the deal.
Magnify has focused consistently on helping vertical publishers create engaging video offerings. It does so with tools to curate and aggregate all video relevant to the publisher's audience, rather than requiring the publisher to create all of the video itself. I originally wrote about Magnify's approach a year ago and how it was powering Taste of Home magazine's video initiative.
For editors, the challenge - and opportunity - is to evolve from the mindset of controlling all editorial, and instead think of the web as a rich trove of content that can be sorted through so that the best nuggets can be offered to their audiences. With the cost of creating high-quality original video still relatively high, the economy suffering, and product companies and users getting better at creating worthwhile video, this approach makes a lot of sense.
In the ABM deal, Magnify will initially power ABM's own web site, but the more important part of the deal is that it gives Magnify a stamp of approval to seek out ABM members to power their video offerings. Many of these companies, which focus on niche markets, have long offered their IP in multiple forms - print, online, email, databases, conferences, etc. Video is the newest media opportunity for them, and Magnify's goal is not only to support original video they create, but also educate them about how to harness video that's available from 3rd party sources.
In general, video is becoming more central to b-to-b media. For example, just last week, the WSJ, long an online video leader among business media, launched the News Hub, a twice-per-day show featuring its reporters and guests. As a side note, the show feels a lot like cable with its split screens, fast cuts and guests talking over each other. The News Hub joins sibling FoxBusiness.com which offers a robust video section. Moving a little more into the consumer space, CNNMoney.com continues building on its leadership. There are scores of other video suppliers as well.
Increasingly b-to-b media seem to be recognizing that with their audiences spending more and more time on sites like YouTube and Hulu, it is essential to reach them with video as well. I see no let up in this trend. [MORE »]
Magnify.net has steadily grown its white label video platform in a highly competitive environment. Over the past year, Magnify has accumulated over 50 big name clients which are using Magnify’s video technology, including Zappos, New York Magazine and The Weather Channel. Today, Magnify is announcing its latest catch, Dan Abrams’ recently-launched media news site Mediaite and its sister gossip news site GossipCop.com.
Mediaite, according to Abrams, is similar to Gawker and Huffington Post in that the site analyzes and reports on news relating to all things media. But Abrams hopes to differentiate Mediaite from its competitors with innovative content features, including a video platform. For example, Mediaite publishes a power grid which categorizes and ranks players in the media industry (1581 from 380 media companies to be exact) with the help of a proprietary algorithm.
Magnify.net’s video aggregation platform will automatically collect videos from YouTube, Vimeo and other sites via keyword. Editors will be alerted when there’s a video that matches select keywords. Visitors to the branded video platform can also submit videos.
As we wrote following the implosion of Joost, branded, white label video platforms is a growing business. Magnify’s founder Steve Rosenbaum told us a few months ago that the growth of the video hosting site has helped boost the start-up’s revenue power, with Magnify expected to be cash-flow positive by the end of the year. Competitors in the space include Brightcove and Ooyala. [MORE »]
Mediaite, according to Abrams, is similar to Gawker and Huffington Post in that the site analyzes and reports on news relating to all things media. But Abrams hopes to differentiate Mediaite from its competitors with innovative content features, including a video platform. For example, Mediaite publishes a power grid which categorizes and ranks players in the media industry (1581 from 380 media companies to be exact) with the help of a proprietary algorithm.
Magnify.net’s video aggregation platform will automatically collect videos from YouTube, Vimeo and other sites via keyword. Editors will be alerted when there’s a video that matches select keywords. Visitors to the branded video platform can also submit videos.
As we wrote following the implosion of Joost, branded, white label video platforms is a growing business. Magnify’s founder Steve Rosenbaum told us a few months ago that the growth of the video hosting site has helped boost the start-up’s revenue power, with Magnify expected to be cash-flow positive by the end of the year. Competitors in the space include Brightcove and Ooyala. [MORE »]
About Us
Explore
Press by month
