MAGNIFY.Net to power Behind the Burner's tasty new culinary site.
Tuesday, November 4th, 2008
New York - Magnify.net, the leading Video Search and Integration
Platform for Mid-Market Publishers, announced that it is powering
video for the web's newest site for food and wine enthusiasts -
Behind the Burner.
If food and wine are your favorite four-letter words, Behind the
Burner will spice up your daily dining experience.
Magnify.net will provide video encoding, storage and delivery for the
membership site. In addition, Magnify.net will provide video
discovery, aggregation, and curation tools for the site.
Behind the Burner couples educational and entertaining content with
commerce specials. Contrary to the existing user generated food media
sites on the Internet, Behind the Burner relies on culinary experts to
give their best tips, tricks and techniques. Todd English (Chef/Owner
of Olives), Alfred Portale (Chef/Owner Gotham Bar and Grill) and John
DeLucie (Chef/Owner The Waverly Inn) are among the visionaries
featured on the site.
Said Divya Gugnani CEO/Founder of Behind The Burner, "We were looking
for a solution that could support a high quality site that includes
both our own exclusive video content as well as the best of the web
around cooking, wine and nutrition videos. Magnify.net is a dream come
true. Our developers were able to integrate with APIs and our team can
manage the content easily. Best of all, the video platform is
flexible and reasonably priced."
"Unlike the traditional fare served up by existing food media sites
and recipe libraries, Divya and her team are giving members instant
access to world-class professionals who are changing the way we think
about food and beverages" said Steven Rosenbaum, CEO of Magnify.net.
" We're extremely proud to be working hand in hand with them to
change the culinary landscape on the Internet and create a video
platform that allows for a world-class experience."
"There couldn't be a better time for us to launch this business," said
Behind the Burner COO, Caroline Alexa McBride. "Studies show that
43% of consumers are dining out less and cooking more at home. Also,
according to recent surveys 40% of shoppers claim that sales and
promotions are the largest factors when determining where to shop."
"We have been continually impressed by the quality and knowledge that
Behind the Burner brings to the space" said Magnify.net CEO Steven
Rosenbaum. "We think that high-quality expert-based content is a
powerful new model that Divya and her team will bring to a hungry
audience of over 60 million Americans who visit food media sites
monthly."
As web content sites shift from a publishing model to a "curation"
platform business, Magnify.net is at the forefront of the curation
revolution. Magnify.net is helping publishers capture and grow new
audiences by inviting and giving them the tools to become content
curators and publishers.
About Magnify.net
Magnify.net lets publishers immediately deploy a Media 2.0 strategy by
enabling them to leverage their best assets and combine them with
those curated and uploaded by their community from across the social
Web all in one place, through one easy to deploy video player,
uploader, and viewer. It provides a cost-effective and automated
service that features and delivers a unique and engaging video mix.
The platform currently serves 35,000 web publishers. www.Magnify.net
About Behind the Burner
Behind the Burner is an online destination that showcases culinary
professionals and experts including master chefs, restaurateurs,
mixologists, sommeliers, nutritionists, and other visionaries. These
experts provide members with a hearty portion of easy-to-digest tips,
tricks and techniques that melt kitchen anxiety like butter. Behind
the Burner features exclusive offers for gourmet food, beverages,
hand-signed cookbooks and cookware- at membership prices with
membership privileges. Membership is FREE. www.behindtheburner.com
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