What they're saying about Magnify
For more information see our press kit.
December 2007
Magnify.net, hitherto a platform intended primarily for collecting and sharing videos found around the web, is broadening its focus with the release of a service that lets you record video clips directly into the browser using a webcam.
While such functionality is nothing groundbreaking, Magnify.net is apparently hoping that its method of collecting video recordings in so-called “channels” will make it a platform of choice for video bloggers. It is touting an ongoing series by Chris Brogan called Attention Upgrade to illustrate the potential of these channels, which display clips (ironically with text descriptions that summarize their content) in a blog-like, reverse chronological fashion.
The most notable thing about these channels seems to be the ability for other Magnify.net users to leave comments in the form of videos as well (although apparently only to the channel as a whole, not particular “posts”). If the company were to add the ability to add comments to posts themselves, I wouldn’t be surprised to see this platform facilitate the types of conversations developing on the new Seesmic. In fact, we could see better discussions emerge since they’d have a clear topic of conversation (the video blog post itself) on which to focus.
In any case, count this new feature as another development in the conversational video scene that also involves the likes of Justin.TV and Kyte, and could really come of age in 2008. [MORE »]
While such functionality is nothing groundbreaking, Magnify.net is apparently hoping that its method of collecting video recordings in so-called “channels” will make it a platform of choice for video bloggers. It is touting an ongoing series by Chris Brogan called Attention Upgrade to illustrate the potential of these channels, which display clips (ironically with text descriptions that summarize their content) in a blog-like, reverse chronological fashion.
The most notable thing about these channels seems to be the ability for other Magnify.net users to leave comments in the form of videos as well (although apparently only to the channel as a whole, not particular “posts”). If the company were to add the ability to add comments to posts themselves, I wouldn’t be surprised to see this platform facilitate the types of conversations developing on the new Seesmic. In fact, we could see better discussions emerge since they’d have a clear topic of conversation (the video blog post itself) on which to focus.
In any case, count this new feature as another development in the conversational video scene that also involves the likes of Justin.TV and Kyte, and could really come of age in 2008. [MORE »]
Have you ever wanted to cry into the camera about Britney or yell about teen Jamie Lynn's baby announcement? Have you considered dropping a mentos into a coke? What about talking about maps? Well if that's you, Magnify.net has the product for you!
We covered the private beta release of NY-based Magnify.net's "video blog in a box" setup which basically allows anyone with a webcam to start a video blog in 5 minutes or less. I think of this tool as being similar to Wordpress.com for text blogging. Unlike Wordpress.com, publishers can share in the revenue generated on their video blog. It's very easy to use from my testing.
You use a webcam to create a video channel on the network and can add in other videos to complement your own live action movies. Today they are showing off Jeff Hibbard and his mobile weblog. Frankly the videos were boring as heck. No one wants to watch a guy drive a car or eat at a Denny's. Side note: I am absolutely against people videoblogging while driving, it's just wrong.
Magnify.net has also released the following stats on service usage: passed 1 million unique visits in the month of November and there are currently over 22,000 dedicated channels online on Magnify.net.
Check out our previous Magnify.net coverage including the nextNYers interview with CEO Steve Rosenbaum. [MORE »]
We covered the private beta release of NY-based Magnify.net's "video blog in a box" setup which basically allows anyone with a webcam to start a video blog in 5 minutes or less. I think of this tool as being similar to Wordpress.com for text blogging. Unlike Wordpress.com, publishers can share in the revenue generated on their video blog. It's very easy to use from my testing.
You use a webcam to create a video channel on the network and can add in other videos to complement your own live action movies. Today they are showing off Jeff Hibbard and his mobile weblog. Frankly the videos were boring as heck. No one wants to watch a guy drive a car or eat at a Denny's. Side note: I am absolutely against people videoblogging while driving, it's just wrong.
Magnify.net has also released the following stats on service usage: passed 1 million unique visits in the month of November and there are currently over 22,000 dedicated channels online on Magnify.net.
Check out our previous Magnify.net coverage including the nextNYers interview with CEO Steve Rosenbaum. [MORE »]
Magnify, the video tool that lets you create your own network, has made some strides this year, even extending its service to third party networks for a custom, integrated video tool and rolling out ad options. Now Magnify is spreading in a new direction, with the inclusion of its webcam platform, launching publicly today.
We mentioned Magnify’s plans for webcam integration last month when the company began beta testing the tool, even gaining the support of podcaster Chris Brogan. So you may recall that Mangify’s integration of webcam capture tools is designed for vlogging, and has some additional custom options for personalizing their channel.
As I mentioned before, the importance of Magnify’s webcam vlogging network is its presence on top of Magnify’s existing video network-building tool. Time will tell if this dual approach to self-broadcasting will help Magnify stand out from the crowd. As self-broadcasting tools continue to emerge, Magnify may need to bring in even more features and points of access, such as increased mobile support and more defined widgets. [MORE »]
We mentioned Magnify’s plans for webcam integration last month when the company began beta testing the tool, even gaining the support of podcaster Chris Brogan. So you may recall that Mangify’s integration of webcam capture tools is designed for vlogging, and has some additional custom options for personalizing their channel.
As I mentioned before, the importance of Magnify’s webcam vlogging network is its presence on top of Magnify’s existing video network-building tool. Time will tell if this dual approach to self-broadcasting will help Magnify stand out from the crowd. As self-broadcasting tools continue to emerge, Magnify may need to bring in even more features and points of access, such as increased mobile support and more defined widgets. [MORE »]
NY video startup Magnify.net is opening its new blogging service to the public today. The basic idea, summed up by CenterNetworks' Allen Stern: a hosted app that lets anyone set up a video blog in a few minutes.
[MORE »]
www.buzz2ne.ws, December 10, 2007
Leverage Web 2.0 Video Technology To Extend and Expand Your Brand
The are myriad ways today that a company can leverage Web 2.0 technology to extend and expand its brand. From setting up a company page on My Space and Facebook to producing podcasts and publishing a corporate blog, the opportunities for building brand equity are limited more by one's imagination than by the technology.
The use of Web 2.0 video technology to reach specific underserved market segments is growing expotentially. To this end, more and more companies are using third party video platforms to deliver their story directly to customers and prospects.
At MDA, we have firsthand experience using this new - and, yes, very cool - technology.
In July, Softball Institute, a site published by MDA and buzz2[news] began using a video platform offered by Magnify.Net. The site we created - Softball Broadcast Network - has exceeded our expectations with regard to introducing softball athletes to the five other softball sites we publish.
"We built Magnify because we believe that every company has a story to tell and we wanted to give businesses of all sizes a platform to tell that story with video. We wanted to make it easy for their customers to get video and share video with other people," says Steve Rosenbaum, Founder and CEO of Magnify.Net
Other companies leveraging with success Magnify.Net's video platform to expand their markets and extend their brands are:
Upperdeck Kids is a large company that specializes in baseball cards for kids (they have 2 magnify channels, and more on the way). Affiliates Summit is a well regarded affiliate marketer. Quepasa News Network is a widely distributed Hispanic webcaster.
By enabling user-generated video and fostering increased user interaction, Magnify.Net brings critical functionality to sites competing for attention in a rich-media Internet environment, where the bar gets higher every day. It also marks the next stage of the video era: general sites have had their day—now it's time for the niche, vertical contenders to take hold and where brand building begins.
You can probably bank of the fact that the companies who are enjoying high brand visibility in today's crowded market, are likely the ones who fully understand the power of Web 2.0. [MORE »]
The are myriad ways today that a company can leverage Web 2.0 technology to extend and expand its brand. From setting up a company page on My Space and Facebook to producing podcasts and publishing a corporate blog, the opportunities for building brand equity are limited more by one's imagination than by the technology.
The use of Web 2.0 video technology to reach specific underserved market segments is growing expotentially. To this end, more and more companies are using third party video platforms to deliver their story directly to customers and prospects.
At MDA, we have firsthand experience using this new - and, yes, very cool - technology.
In July, Softball Institute, a site published by MDA and buzz2[news] began using a video platform offered by Magnify.Net. The site we created - Softball Broadcast Network - has exceeded our expectations with regard to introducing softball athletes to the five other softball sites we publish.
"We built Magnify because we believe that every company has a story to tell and we wanted to give businesses of all sizes a platform to tell that story with video. We wanted to make it easy for their customers to get video and share video with other people," says Steve Rosenbaum, Founder and CEO of Magnify.Net
Other companies leveraging with success Magnify.Net's video platform to expand their markets and extend their brands are:
Upperdeck Kids is a large company that specializes in baseball cards for kids (they have 2 magnify channels, and more on the way). Affiliates Summit is a well regarded affiliate marketer. Quepasa News Network is a widely distributed Hispanic webcaster.
By enabling user-generated video and fostering increased user interaction, Magnify.Net brings critical functionality to sites competing for attention in a rich-media Internet environment, where the bar gets higher every day. It also marks the next stage of the video era: general sites have had their day—now it's time for the niche, vertical contenders to take hold and where brand building begins.
You can probably bank of the fact that the companies who are enjoying high brand visibility in today's crowded market, are likely the ones who fully understand the power of Web 2.0. [MORE »]
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