What they're saying about Magnify
For more information see our press kit.
June 2007
SAN JOSE, Calif. -– Who will be the next YouTube? Steve Rosenbaum, CEO of Magnify, gave a clear, simple answer to the audience at the Web Video Summit here: "You."
Rosenbaum said that rather than the big media concentration of traditional network television, there will be thousands if not millions of video channels and platforms on the Web in years to come. His company Magnify.net is designed to be an enabler of vertical or niche content video sites, currently at over 6,000 and growing rapidly. The company also offers content creators a 50/50 share of ad revenue.
Magnify.net was one of several start-ups and more established firms on hand Wednesday at Web Video Summit (owned by Jupitermedia, the parent company of this Web site). At Magnify.net, the most trafficked site is RC Universe with a whopping 300,000 registered users. The site caters to videos like this of radio controlled airplanes and cars.
Rosenbaum had a receptive audience, as there was plenty of buzz about user-generated video and the tools to create them at the show.
And expect to hear more about this topic. "You can't talk too much about Web video right now, I believe it's one of the biggest markets of the next decade," Alex Lindsay, chief architect at Pixel Corps told internetnews.com. Lindsay, who spoke at the show, has a number of different video ventures, including Pixel Corps, described as "a guild for the next generation of craftsmen... digital craftsmen" that provides training and an online community for those in the field.
The reason Lindsay thinks the market opportunity is so huge is because for all the popularity of YouTube and other video-related sites, the potential has barely been tapped. "Everything will eventually need a video component or companion and I'd say over 99 percent of that work hasn't been done yet."
Larry Irving, a former Assistant Secretary of Commerce for Communications and Information under Bill Clinton, said video is the killer consumer application that will continue to find its way into the corporate world as well. "Seven out of ten Americans already say they stream video," said Irving, who runs his own telecom consulting firm and is co-chairman of the Internet Innovation Alliance.
The IIA is a coalition of non-profit organizations and businesses promoting universal broadband access. Irving told internetnews.com that part of the reason for his group's existence is to make broadband access and speed in the U.S. more competitive with the rest of the world. "What we have now is unacceptable," he said.
While pre-recorded videos are far more prevalent on the Web, a company called uStream.tv is promoting a platform that enables live broadcast over the Internet.
"Live is interesting because so may things can happen, you can be surprised and there's more anticipation," said uStream.tv CEO Chris Yeh. "And we enable interactivity." [MORE »]
Rosenbaum said that rather than the big media concentration of traditional network television, there will be thousands if not millions of video channels and platforms on the Web in years to come. His company Magnify.net is designed to be an enabler of vertical or niche content video sites, currently at over 6,000 and growing rapidly. The company also offers content creators a 50/50 share of ad revenue.
Magnify.net was one of several start-ups and more established firms on hand Wednesday at Web Video Summit (owned by Jupitermedia, the parent company of this Web site). At Magnify.net, the most trafficked site is RC Universe with a whopping 300,000 registered users. The site caters to videos like this of radio controlled airplanes and cars.
Rosenbaum had a receptive audience, as there was plenty of buzz about user-generated video and the tools to create them at the show.
And expect to hear more about this topic. "You can't talk too much about Web video right now, I believe it's one of the biggest markets of the next decade," Alex Lindsay, chief architect at Pixel Corps told internetnews.com. Lindsay, who spoke at the show, has a number of different video ventures, including Pixel Corps, described as "a guild for the next generation of craftsmen... digital craftsmen" that provides training and an online community for those in the field.
The reason Lindsay thinks the market opportunity is so huge is because for all the popularity of YouTube and other video-related sites, the potential has barely been tapped. "Everything will eventually need a video component or companion and I'd say over 99 percent of that work hasn't been done yet."
Larry Irving, a former Assistant Secretary of Commerce for Communications and Information under Bill Clinton, said video is the killer consumer application that will continue to find its way into the corporate world as well. "Seven out of ten Americans already say they stream video," said Irving, who runs his own telecom consulting firm and is co-chairman of the Internet Innovation Alliance.
The IIA is a coalition of non-profit organizations and businesses promoting universal broadband access. Irving told internetnews.com that part of the reason for his group's existence is to make broadband access and speed in the U.S. more competitive with the rest of the world. "What we have now is unacceptable," he said.
While pre-recorded videos are far more prevalent on the Web, a company called uStream.tv is promoting a platform that enables live broadcast over the Internet.
"Live is interesting because so may things can happen, you can be surprised and there's more anticipation," said uStream.tv CEO Chris Yeh. "And we enable interactivity." [MORE »]
The Web Video Summit conference kicked off today in San Jose. The last two sessions were a round up of some new video related Web companies. Here’s my take on the cool and not-so-cool companies. Om Malik and Liz Gannes of NewTeeVee moderated the first session, and my former boss from ZDTV/TechTV, Jim Louderback, moderated the second panel.
Magnify.net - Cool - Want to be the center of the video universe on a certain topic? This is the place to do it. You can create a category with a branded look on whatever interest you like, search for videos across multiple user generated video sites, add videos to your Magnify site, and then people who come to that site can look at the videos that you editorial approved. In addition, if they conduct searches across Magnify on your site, the searches will be contextual to your category. So the search engine will take into account that your search for “sex wax” on the Surfing video site has to do with the product and not some porn video. I saw this product first in March, 2007 at the VON conference in San Jose. [MORE »]
Magnify.net - Cool - Want to be the center of the video universe on a certain topic? This is the place to do it. You can create a category with a branded look on whatever interest you like, search for videos across multiple user generated video sites, add videos to your Magnify site, and then people who come to that site can look at the videos that you editorial approved. In addition, if they conduct searches across Magnify on your site, the searches will be contextual to your category. So the search engine will take into account that your search for “sex wax” on the Surfing video site has to do with the product and not some porn video. I saw this product first in March, 2007 at the VON conference in San Jose. [MORE »]
NEW YORK, June 26 /PRNewswire/ -- Magnify.net announced today a user-generated video search, collection, sharing application built on Facebook Platform. Now 27 million users of Facebook may create, organize and manage their very own video channel on their Facebook profile pages, creating video collections tailored to their personal interests. Videos from YouTube, Revver, Daily Motion, Metacafe, Google, and many other popular video hosting sites can be searched, collected, organized and shared by even the most novice users of Internet-based video.
"Facebook's ability to connect people with their friends is a perfect environment for Magnify.net video capabilities," said Steve Rosenbaum, CEO of Magnify.net. "Our Facebook application is a great way to use your Facebook profile as the home base for your collection of videos. Facebook is a vibrant and amazing community - and now that it has opened the platform to folks beyond the high school and college crowd, it's rapidly becoming the social utility of choice for groups and connected communities."
How The Magnify.net Application Works
Using search terms entered by Facebook users such as "comedy", a school name, or popular band names, the Magnify.net AutoSearch application finds relevant videos wherever they are hosted on the Internet and brings them into a Facebook user's profile. The videos are then sorted and organized for a user's review. When a user selects several or a hundred videos she would like to share on her Facebook profile, all of the selected videos will be available for visitors to view, rate and review.
For example, if a Facebook user would like to share videos of her favorite hobbies, she can add the Magnify.net application to her Facebook page in less than 60 seconds and search the Internet for "Radio Controlled Model Airplane video" or "women's sports". The videos found from all points across the Internet will be aggregated on her Facebook page, where she can highlight some and delete others before sharing them with friends. From there, a user can include other favorite videos on different topics of interest, or upload her own videos. And for Facebook users who already have a YouTube or Revver account, the Magnify.net application will automatically bring in all of their uploaded videos or 'favorites' with a single search and continue to keep the Facebook video collection in sync with the YouTube user account.
"We see the impact of engaged video viewers as an exciting step toward sorting out the huge volume of videos on the web," said Rosenbaum. "Quickly - the role of video curator is becoming just as important as that of creator. There's lots of great material out there - now your friends can help you find it with your shared interests."
Facebook and the Facebook Platform
Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. With more than 27 million active users, Facebook is the sixth-most trafficked website in the United States. More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.
"Facebook Platform creates an ecosystem for developers to build applications that integrate deeply into Facebook and use its social graph," said Mark Zuckerberg, founder and CEO of Facebook. "By enabling developers to make applications within Facebook, we're working together to create a better utility for millions of people."
About Magnify.net:
Magnify.net powers user-generated video channels for web publishers, media companies, and video bloggers. The Magnify platform searches and sorts video based on a site's unique interest and engages the users to discover, share, rate and rank them for relevancy and entertainment value. The company is founded by a team of experienced media, technology, and web development entrepreneurs with track record of best-of-breed innovations. With over 6,000 UGV (User Generated Video) Channels already on the platform, Magnify.net provides customer focused solutions that are critical to the Video 2.0 revolution.
Magnify.net is a trademark of Magnify. Facebook(R) is a registered trademark of Facebook Inc.
SOURCE Magnify.Net [MORE »]
"Facebook's ability to connect people with their friends is a perfect environment for Magnify.net video capabilities," said Steve Rosenbaum, CEO of Magnify.net. "Our Facebook application is a great way to use your Facebook profile as the home base for your collection of videos. Facebook is a vibrant and amazing community - and now that it has opened the platform to folks beyond the high school and college crowd, it's rapidly becoming the social utility of choice for groups and connected communities."
How The Magnify.net Application Works
Using search terms entered by Facebook users such as "comedy", a school name, or popular band names, the Magnify.net AutoSearch application finds relevant videos wherever they are hosted on the Internet and brings them into a Facebook user's profile. The videos are then sorted and organized for a user's review. When a user selects several or a hundred videos she would like to share on her Facebook profile, all of the selected videos will be available for visitors to view, rate and review.
For example, if a Facebook user would like to share videos of her favorite hobbies, she can add the Magnify.net application to her Facebook page in less than 60 seconds and search the Internet for "Radio Controlled Model Airplane video" or "women's sports". The videos found from all points across the Internet will be aggregated on her Facebook page, where she can highlight some and delete others before sharing them with friends. From there, a user can include other favorite videos on different topics of interest, or upload her own videos. And for Facebook users who already have a YouTube or Revver account, the Magnify.net application will automatically bring in all of their uploaded videos or 'favorites' with a single search and continue to keep the Facebook video collection in sync with the YouTube user account.
"We see the impact of engaged video viewers as an exciting step toward sorting out the huge volume of videos on the web," said Rosenbaum. "Quickly - the role of video curator is becoming just as important as that of creator. There's lots of great material out there - now your friends can help you find it with your shared interests."
Facebook and the Facebook Platform
Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. With more than 27 million active users, Facebook is the sixth-most trafficked website in the United States. More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.
"Facebook Platform creates an ecosystem for developers to build applications that integrate deeply into Facebook and use its social graph," said Mark Zuckerberg, founder and CEO of Facebook. "By enabling developers to make applications within Facebook, we're working together to create a better utility for millions of people."
About Magnify.net:
Magnify.net powers user-generated video channels for web publishers, media companies, and video bloggers. The Magnify platform searches and sorts video based on a site's unique interest and engages the users to discover, share, rate and rank them for relevancy and entertainment value. The company is founded by a team of experienced media, technology, and web development entrepreneurs with track record of best-of-breed innovations. With over 6,000 UGV (User Generated Video) Channels already on the platform, Magnify.net provides customer focused solutions that are critical to the Video 2.0 revolution.
Magnify.net is a trademark of Magnify. Facebook(R) is a registered trademark of Facebook Inc.
SOURCE Magnify.Net [MORE »]
Magnify’s Video Facebook application lets you share your Magnify videos on your Facebook profile. Import videos from YouTube or search the gamut of video-hosting sites for clips you’d like to add to your profile. Arrange and rearrange the videos in your channels, and view the videos of others in your network. Other tools such as traffic reports are also available with the Magnify Facebook App.
On a slightly different note, Magnify has a few more features up its sleeve: a new Friends and Family channel offers a more private way to share clips. The “Megaphone” feature lets you send out email blasts, while the Channel Rank reveals info on the engagement of users viewing your site. These metrics will be available to visitors as well. COPA age filters have been added to those sites that are made for kids under the age of 13, disabling them from posting to boards or voting on clips.
There are a few advertising and marketing options now available for you as well, with the ability to monetize your participating visitors within you ad network, and ties in with Google Ad Words. New ad placement tools lets you include AdSense on your channel’s home page, and OpenAds is an experimental phase for Magnify to allow more opportunities for you to manage and monetize your channels. [MORE »]
On a slightly different note, Magnify has a few more features up its sleeve: a new Friends and Family channel offers a more private way to share clips. The “Megaphone” feature lets you send out email blasts, while the Channel Rank reveals info on the engagement of users viewing your site. These metrics will be available to visitors as well. COPA age filters have been added to those sites that are made for kids under the age of 13, disabling them from posting to boards or voting on clips.
There are a few advertising and marketing options now available for you as well, with the ability to monetize your participating visitors within you ad network, and ties in with Google Ad Words. New ad placement tools lets you include AdSense on your channel’s home page, and OpenAds is an experimental phase for Magnify to allow more opportunities for you to manage and monetize your channels. [MORE »]
Magnify.net also lets people build their own online TV channels for lifecasts. However, it takes some snooping to really find out that, not only is it so much more, it really seems to be the first video network that allows you to share your videos and the videos that you like - even if they're hosted on other networks - on through your own online channel. Not only can you create your own content, but it also helps you discover other related videos across other networks, allowing you to build a full-featured channel in a community environment. And, they share the ad revenue with you. Magnify stands in a space unto itself combining the best features of Youtube, del.icio.us, and Myspace.
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