What they're saying about Magnify
For more information see our press kit.
March 2007
Magnify.net is a new video startup that is different from the rest of the crowd. Unlike YouTube and dozens of others, it isn’t focused on building a portal around user-uploaded videos. Instead, they are allowing website publishers to create their own video channels, and populate it with videos from other sites (like YouTube, Revver, Yahoo Videos, etc.) that allow embedding.
The result is a highly targeted niche video site that integrates very well into existing content websites. To see it in action, see this channel that they created for TechCrunch. There are a ton of publisher settings to allow customization, but the general idea is that we would add this to the site, and allow readers to add their own videos that they think will be interesting to this audience. [MORE »]
The result is a highly targeted niche video site that integrates very well into existing content websites. To see it in action, see this channel that they created for TechCrunch. There are a ton of publisher settings to allow customization, but the general idea is that we would add this to the site, and allow readers to add their own videos that they think will be interesting to this audience. [MORE »]
The Post Advertising Age
Maybe you'd better lean forward. Presently you will be given five reasons to consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it.
n 2007, according to ZenithOptimedia, $10.5 billion will be spent on display, including video, but $14 billion will be spent on search. Why? Because search is contextual, measurable and information-rich. The double-edged sword of search, of course, is that it captures shoppers in the process of shopping but does little to build brand awareness for the general population.
Hence, a new breed of aggregators -- not of content, like Yahoo or Digg -- but of vertical channels. <B>Magnify.net hosts thousands of video-sharing communities and Ning.com thousands of equally vertical social networks -- from "American Idol Fans" to "Asthma Parents" to "Draft Gore." Marc Andreeson, founder of Netscape, is co-founder of Ning.com. [MORE »]
Maybe you'd better lean forward. Presently you will be given five reasons to consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it.
n 2007, according to ZenithOptimedia, $10.5 billion will be spent on display, including video, but $14 billion will be spent on search. Why? Because search is contextual, measurable and information-rich. The double-edged sword of search, of course, is that it captures shoppers in the process of shopping but does little to build brand awareness for the general population.
Hence, a new breed of aggregators -- not of content, like Yahoo or Digg -- but of vertical channels. <B>Magnify.net hosts thousands of video-sharing communities and Ning.com thousands of equally vertical social networks -- from "American Idol Fans" to "Asthma Parents" to "Draft Gore." Marc Andreeson, founder of Netscape, is co-founder of Ning.com. [MORE »]
t's easy to drink the Kool-Aid on Internet video after spending this week at the San Jose Convention Center, where the Spring VON 2007 conference took place. Video on the Net is on fire, you may have noticed. Google's $1.6 billion purchase of YouTube, Viacom's $1 billion lawsuit against Google, and the alliance of News Corp. and NBC to release online videos shows how much the industry has come in the past year - even the past week.
The smallest of producers are finding clever ways to distribute their videos far and wide, through tools known as RSS feeds, user-generated media sites and widgets, or web-based programs embedded in social networking sites such as MySpace. It is so much easier to embed, share, rate and publish videos of any kind. One tool, made by Magnify.net in New York, allows you to do all of that in maybe 15 minutes. It has eight employees.
Bloggers are moving to video from their text roots - at least some of them. Robert Scoble of PodTech.net tried to convince a skeptical Michael Arrington of TechCrunch that video was the way to go - even as folks in the back of the room shot the whole scene and fed it to sites on the web.
In one amusing exchange that gave people a sense of some of the challenging issues video bloggers will face, Scoble joked that Seagate, his chief sponsor, gave him six figures to shoot a lot of video to create demand for all of the disk drives that the Scotts Valley company makes. Arrington joked that Scoble had to say "Seagate" about 50 times during the 30-minute discussion. But behind the jokes are important questions of sponsorships for these new formats on the Web. [MORE »]
The smallest of producers are finding clever ways to distribute their videos far and wide, through tools known as RSS feeds, user-generated media sites and widgets, or web-based programs embedded in social networking sites such as MySpace. It is so much easier to embed, share, rate and publish videos of any kind. One tool, made by Magnify.net in New York, allows you to do all of that in maybe 15 minutes. It has eight employees.
Bloggers are moving to video from their text roots - at least some of them. Robert Scoble of PodTech.net tried to convince a skeptical Michael Arrington of TechCrunch that video was the way to go - even as folks in the back of the room shot the whole scene and fed it to sites on the web.
In one amusing exchange that gave people a sense of some of the challenging issues video bloggers will face, Scoble joked that Seagate, his chief sponsor, gave him six figures to shoot a lot of video to create demand for all of the disk drives that the Scotts Valley company makes. Arrington joked that Scoble had to say "Seagate" about 50 times during the 30-minute discussion. But behind the jokes are important questions of sponsorships for these new formats on the Web. [MORE »]
It was the final day of the Video on the Net conference and Ed Kohler gave us a quick rundown while running to catch his flight. We talk FireAnt vs iTunes and Democracy as well as Magnify.net and how they enable smaller community driven content into personal videocasting sites.
[MORE »]
Cycling Enthusiasts Can Now Search and, Collect Cycling Videos from Across the Web; Post, Share, Rank and Discuss Their Own Cycling Videos
New York, NY – March 20, 2007 – The worldwide community of cycling enthusiasts was given a new means for connecting on the web today, as Magnify.net announced that it has been chosen by Rodale’s Bicycling Magazine to create the video-search, -posting and -sharing site for Bicycling.com, the official web site of the world’s biggest cycling magazine. Using video technology from Magnify.net, cycling enthusiasts can now search the web and collect cycling videos on Bicycling.com. Riders can also upload their own videos, share and view videos made by fellow enthusiasts, allowing visitors to become part of a video driven community.
Magnify.net’s platform provides video discovery, aggregation and organization for sites large and small across the web.
"Bringing this user-generated content to our site allows us to engage with our readers on a completely new level," said Stephen Madden, editor-in-chief of Bicycling magazine. "By working with Magnify.net, we’ll be able to interact with our readers through new and exciting content.”
Magnify.net provides visitors with a unique ability to participate in Bicycling.com’s Internet-based “video channel.” Visitors can upload their own videos directly to the Bicycling.com video channel or they can search for videos they like on popular web sites like YouTube, Google, Yahoo, Revver, and Blip.tv, and simply link them to them through Bicycling.com. Visitors can also vote on their favorite videos, creating a collection of the best cycling videos from across the web. The site has already amassed more than 800 videos, making it an extraordinary destination for the two-wheeler crowd.
"There are few communities that are more passionate or excited about sharing their sport than the cycling community,” says Magnify.net CEO Steve Rosenbaum. “We’re thrilled that Bicycling.com chose us to help bring such high quality and inspiring videos to their site."
The user-generated cycling videos can be found at www.bicycling.com.
Magnify.net powers more than 3,000 video web channels, including The Weather Channel’s viewer weather reports, and has been growing dramatically since the launch of its beta just three months ago.
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About Magnify.net: Magnify.net powers user-generated video channels for web publishers, media companies, and video bloggers. The Magnify platform searches and sorts video based on a site's unique interest and engages the users to discover, share, rate and rank them for relevancy and entertainment value. The company is founded by a team of experienced media, technology, and web development entrepreneurs with track record of best-of-breed innovations. With over 3,000 UGV (User Generated Video) Channels already on the platform, Magnify.net provides customer focused solutions that are critical to the Video 2.0 revolution.
About Bicycling: As the world’s biggest bicycling magazine, Rodale Inc.’s Bicycling is the voice of cycling, providing the stories on the personalities, trends, and techniques behind the sport. Appealing to readers of every ability and interest level, the magazine features expert reviews of the latest equipment as well as training and fitness tips. For the past two years, Bicycling has been named to Adweek’s coveted Hot List. Published 11 times a year, Bicycling is the magazine for the athlete for whom the bicycle is the centerpiece of an active lifestyle. [MORE »]
New York, NY – March 20, 2007 – The worldwide community of cycling enthusiasts was given a new means for connecting on the web today, as Magnify.net announced that it has been chosen by Rodale’s Bicycling Magazine to create the video-search, -posting and -sharing site for Bicycling.com, the official web site of the world’s biggest cycling magazine. Using video technology from Magnify.net, cycling enthusiasts can now search the web and collect cycling videos on Bicycling.com. Riders can also upload their own videos, share and view videos made by fellow enthusiasts, allowing visitors to become part of a video driven community.
Magnify.net’s platform provides video discovery, aggregation and organization for sites large and small across the web.
"Bringing this user-generated content to our site allows us to engage with our readers on a completely new level," said Stephen Madden, editor-in-chief of Bicycling magazine. "By working with Magnify.net, we’ll be able to interact with our readers through new and exciting content.”
Magnify.net provides visitors with a unique ability to participate in Bicycling.com’s Internet-based “video channel.” Visitors can upload their own videos directly to the Bicycling.com video channel or they can search for videos they like on popular web sites like YouTube, Google, Yahoo, Revver, and Blip.tv, and simply link them to them through Bicycling.com. Visitors can also vote on their favorite videos, creating a collection of the best cycling videos from across the web. The site has already amassed more than 800 videos, making it an extraordinary destination for the two-wheeler crowd.
"There are few communities that are more passionate or excited about sharing their sport than the cycling community,” says Magnify.net CEO Steve Rosenbaum. “We’re thrilled that Bicycling.com chose us to help bring such high quality and inspiring videos to their site."
The user-generated cycling videos can be found at www.bicycling.com.
Magnify.net powers more than 3,000 video web channels, including The Weather Channel’s viewer weather reports, and has been growing dramatically since the launch of its beta just three months ago.
+++
About Magnify.net: Magnify.net powers user-generated video channels for web publishers, media companies, and video bloggers. The Magnify platform searches and sorts video based on a site's unique interest and engages the users to discover, share, rate and rank them for relevancy and entertainment value. The company is founded by a team of experienced media, technology, and web development entrepreneurs with track record of best-of-breed innovations. With over 3,000 UGV (User Generated Video) Channels already on the platform, Magnify.net provides customer focused solutions that are critical to the Video 2.0 revolution.
About Bicycling: As the world’s biggest bicycling magazine, Rodale Inc.’s Bicycling is the voice of cycling, providing the stories on the personalities, trends, and techniques behind the sport. Appealing to readers of every ability and interest level, the magazine features expert reviews of the latest equipment as well as training and fitness tips. For the past two years, Bicycling has been named to Adweek’s coveted Hot List. Published 11 times a year, Bicycling is the magazine for the athlete for whom the bicycle is the centerpiece of an active lifestyle. [MORE »]
Video discovery startups generally cull and curate video from around the web, use social networking principles to make personalized recommendations, and allow users to create personal playback lists. Magnify.net, for example, lets users create personalized video blogs around certain topics. Network2.tv, founded by conference organizer Jeff Pulver, rates and recommends videos.
“This is where the online video money is going to be,” said Shelly Palmer, who has invested in and advised a number of video startups, including Network2.tv. That, Mr. Palmer said, is because advertisers will like the personalized, contextualized environments. And so will consumers, he says. [MORE »]
“This is where the online video money is going to be,” said Shelly Palmer, who has invested in and advised a number of video startups, including Network2.tv. That, Mr. Palmer said, is because advertisers will like the personalized, contextualized environments. And so will consumers, he says. [MORE »]
New York, NY (PRWeb) March 5th, 2007
Magnify.net today launched a full service video channel focusing on the world renowned TED Conference taking place this week in Monterey, California. The Channel, which is live now at TEDtv.Magnify.net will gather together all of the extraordinary TED Talks that are published currently on the web, as well as allowing members of the community to propose videos that they feel would be of interest to members of the community [MORE »]
Magnify.net today launched a full service video channel focusing on the world renowned TED Conference taking place this week in Monterey, California. The Channel, which is live now at TEDtv.Magnify.net will gather together all of the extraordinary TED Talks that are published currently on the web, as well as allowing members of the community to propose videos that they feel would be of interest to members of the community [MORE »]
www.ventureblogalist.com, March 02, 2007
2006 was the year of online social networking, communities; you know the familiar names such as Youtube. Companies like Doppelganger are media darlings albeit without much customer traction. Fortune 500 companies and e-tailers have also started adding social networking, communities to their own web sites. Specific solutions are out there for adding community to a site – Magnify.net, Smallworldlabs, KickApps, SNAPP, Five Across, Social Platform, Invision Power, elgg spaces, ThePort, SkinnyCorp, LiveWorld, Heights Media Group, iBelong, Sparta, Community Server, RareFace, Ning, Civicspace. I can see these becoming offered by more CMS companies. The mass adoption of these sites/technology online has also led to traction for a new class of technology entering the enterprise.
[MORE »]
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