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NYMag.com has increased both traffic and revenue since it partnered with Web 2.0 video curation platform Magnify.net back in April.
Previous to Magnify.net, New York’s video platform The Feedroom managed around 1,200 videos over the course of two years. Effective April 1, New York partnered with Magnify.net, which enabled them to integrate user-generated video, their own video, as well as video from alternate sources, while lessening the cost of producing original video.
Since then, NYMag.com has doubled the number of videos offered on the site, while upping video plays 43 percent for in-house produced content. Customer-produced video plays jumped from 150,000 to 213,000, with average monthly video plays increasing more than twofold from 150,000 to 360,000,according to a Magnify.net release.
“The added traffic comes from two sources, the first is the added video views created by adding discovered video to the site, which accounts for 40 percent of video plays,” said New York general manager Michael Silberman in the release. “The second source of traffic is from videos produced by NYmag.com; this is the hidden benefit of Magnify's platform—it creates significant and measurable value."
Magnify.net CEO Steven Rosenbaum told FOLIO: (and Silberman confirmed) that New York has seen a 287 percent increase in ROI since it began with Magnify’s platform about six months ago (this ROI increase does not include sponsorship revenue from Target, HSBC, and others). Magnify.net charges publishers on two levels, depending on traffic and size; the small to mid-sized enterprise fee is $2,500, while the large enterprise fee is $5,000. "There is also a traffic component on top of that," said Rosenbaum.
“The big impact has been to allow us to offer much more brand-appropriate video on the site and to drive more video views as a result,” said Silberman. “We've been able to double the number of videos offered without any significant additional work. It fits very well into current workflow for our bloggers, editors and video producer. It's required no additional headcount."
NYmag.com sells pre-roll ads with created and licensed video content, and display banner ads on curated videos; however, they have not ventured into pre-roll. “The issue hasn't come up with advertisers,” added Silberman.
In addition to NYMag.com, Magnify.net provides video platforms for publishers including Rodale’s Bicycling, American Business Media, Mediaite.com, Readers Digest‘s Taste of Home and Best You Health, and most recently, Dennis Publishing's The Week. [MORE »]
Previous to Magnify.net, New York’s video platform The Feedroom managed around 1,200 videos over the course of two years. Effective April 1, New York partnered with Magnify.net, which enabled them to integrate user-generated video, their own video, as well as video from alternate sources, while lessening the cost of producing original video.
Since then, NYMag.com has doubled the number of videos offered on the site, while upping video plays 43 percent for in-house produced content. Customer-produced video plays jumped from 150,000 to 213,000, with average monthly video plays increasing more than twofold from 150,000 to 360,000,according to a Magnify.net release.
“The added traffic comes from two sources, the first is the added video views created by adding discovered video to the site, which accounts for 40 percent of video plays,” said New York general manager Michael Silberman in the release. “The second source of traffic is from videos produced by NYmag.com; this is the hidden benefit of Magnify's platform—it creates significant and measurable value."
Magnify.net CEO Steven Rosenbaum told FOLIO: (and Silberman confirmed) that New York has seen a 287 percent increase in ROI since it began with Magnify’s platform about six months ago (this ROI increase does not include sponsorship revenue from Target, HSBC, and others). Magnify.net charges publishers on two levels, depending on traffic and size; the small to mid-sized enterprise fee is $2,500, while the large enterprise fee is $5,000. "There is also a traffic component on top of that," said Rosenbaum.
“The big impact has been to allow us to offer much more brand-appropriate video on the site and to drive more video views as a result,” said Silberman. “We've been able to double the number of videos offered without any significant additional work. It fits very well into current workflow for our bloggers, editors and video producer. It's required no additional headcount."
NYmag.com sells pre-roll ads with created and licensed video content, and display banner ads on curated videos; however, they have not ventured into pre-roll. “The issue hasn't come up with advertisers,” added Silberman.
In addition to NYMag.com, Magnify.net provides video platforms for publishers including Rodale’s Bicycling, American Business Media, Mediaite.com, Readers Digest‘s Taste of Home and Best You Health, and most recently, Dennis Publishing's The Week. [MORE »]
By striking new partnerships with Demand Media Inc. and Grab Networks Inc., video publishing and curation firm Magnify.net is adding a significant number of videos that users can search and publish on their Magnify channel pages.
In addition to enabling publishers to upload and manage their own videos, Magnify seeks to make it easy for its users to aggregate content from multiple sources on the Internet. As a result, the company has partnered with a number of premium content providers to add more searchable and embeddable videos to its platform.
With that in mind, the company has teamed up with Demand Media to make videos from do-it-yourself (DIY) video site eHow and health and fitness publisher Livestrong available through its platform.
With the addition of eHow, Magnify users will gain more than 500,000 new videos to search from and embed on their sites. And the company has become the first video platform that will be able to syndicate premium content from the Livestrong site.
The partnership is being announced about five months after Magnify.net acquired Demand Media's consumer video publishing site, ChannelMe.tv. Under that deal, Magnify.net shares revenues with Demand Media for users who signed up for accounts through the ChannelMe affiliate program.
In addition, Magnify has added content from Grab Networks, which will give its users access to video news content from more than 75,000 content partners. With the new content partnerships, Magnify users now have access to content from 26 different content providers. [MORE »]
In addition to enabling publishers to upload and manage their own videos, Magnify seeks to make it easy for its users to aggregate content from multiple sources on the Internet. As a result, the company has partnered with a number of premium content providers to add more searchable and embeddable videos to its platform.
With that in mind, the company has teamed up with Demand Media to make videos from do-it-yourself (DIY) video site eHow and health and fitness publisher Livestrong available through its platform.
With the addition of eHow, Magnify users will gain more than 500,000 new videos to search from and embed on their sites. And the company has become the first video platform that will be able to syndicate premium content from the Livestrong site.
The partnership is being announced about five months after Magnify.net acquired Demand Media's consumer video publishing site, ChannelMe.tv. Under that deal, Magnify.net shares revenues with Demand Media for users who signed up for accounts through the ChannelMe affiliate program.
In addition, Magnify has added content from Grab Networks, which will give its users access to video news content from more than 75,000 content partners. With the new content partnerships, Magnify users now have access to content from 26 different content providers. [MORE »]
The partnership between Magnify.net and American Business Media announced last week is further evidence that online video is gaining ground in b-to-b media, and that video shouldn't be looked upon as solely consumer-centric.
For those not familiar with ABM, it's a professional association for 300 business information companies, comprising 6,000 print and online titles, plus trade shows and databases that reach over 100 million professionals. Late last week Magnify's Steve Rosenbaum gave me more details about the deal.
Magnify has focused consistently on helping vertical publishers create engaging video offerings. It does so with tools to curate and aggregate all video relevant to the publisher's audience, rather than requiring the publisher to create all of the video itself. I originally wrote about Magnify's approach a year ago and how it was powering Taste of Home magazine's video initiative.
For editors, the challenge - and opportunity - is to evolve from the mindset of controlling all editorial, and instead think of the web as a rich trove of content that can be sorted through so that the best nuggets can be offered to their audiences. With the cost of creating high-quality original video still relatively high, the economy suffering, and product companies and users getting better at creating worthwhile video, this approach makes a lot of sense.
In the ABM deal, Magnify will initially power ABM's own web site, but the more important part of the deal is that it gives Magnify a stamp of approval to seek out ABM members to power their video offerings. Many of these companies, which focus on niche markets, have long offered their IP in multiple forms - print, online, email, databases, conferences, etc. Video is the newest media opportunity for them, and Magnify's goal is not only to support original video they create, but also educate them about how to harness video that's available from 3rd party sources.
In general, video is becoming more central to b-to-b media. For example, just last week, the WSJ, long an online video leader among business media, launched the News Hub, a twice-per-day show featuring its reporters and guests. As a side note, the show feels a lot like cable with its split screens, fast cuts and guests talking over each other. The News Hub joins sibling FoxBusiness.com which offers a robust video section. Moving a little more into the consumer space, CNNMoney.com continues building on its leadership. There are scores of other video suppliers as well.
Increasingly b-to-b media seem to be recognizing that with their audiences spending more and more time on sites like YouTube and Hulu, it is essential to reach them with video as well. I see no let up in this trend. [MORE »]
For those not familiar with ABM, it's a professional association for 300 business information companies, comprising 6,000 print and online titles, plus trade shows and databases that reach over 100 million professionals. Late last week Magnify's Steve Rosenbaum gave me more details about the deal.
Magnify has focused consistently on helping vertical publishers create engaging video offerings. It does so with tools to curate and aggregate all video relevant to the publisher's audience, rather than requiring the publisher to create all of the video itself. I originally wrote about Magnify's approach a year ago and how it was powering Taste of Home magazine's video initiative.
For editors, the challenge - and opportunity - is to evolve from the mindset of controlling all editorial, and instead think of the web as a rich trove of content that can be sorted through so that the best nuggets can be offered to their audiences. With the cost of creating high-quality original video still relatively high, the economy suffering, and product companies and users getting better at creating worthwhile video, this approach makes a lot of sense.
In the ABM deal, Magnify will initially power ABM's own web site, but the more important part of the deal is that it gives Magnify a stamp of approval to seek out ABM members to power their video offerings. Many of these companies, which focus on niche markets, have long offered their IP in multiple forms - print, online, email, databases, conferences, etc. Video is the newest media opportunity for them, and Magnify's goal is not only to support original video they create, but also educate them about how to harness video that's available from 3rd party sources.
In general, video is becoming more central to b-to-b media. For example, just last week, the WSJ, long an online video leader among business media, launched the News Hub, a twice-per-day show featuring its reporters and guests. As a side note, the show feels a lot like cable with its split screens, fast cuts and guests talking over each other. The News Hub joins sibling FoxBusiness.com which offers a robust video section. Moving a little more into the consumer space, CNNMoney.com continues building on its leadership. There are scores of other video suppliers as well.
Increasingly b-to-b media seem to be recognizing that with their audiences spending more and more time on sites like YouTube and Hulu, it is essential to reach them with video as well. I see no let up in this trend. [MORE »]
Magnify.net has steadily grown its white label video platform in a highly competitive environment. Over the past year, Magnify has accumulated over 50 big name clients which are using Magnify’s video technology, including Zappos, New York Magazine and The Weather Channel. Today, Magnify is announcing its latest catch, Dan Abrams’ recently-launched media news site Mediaite and its sister gossip news site GossipCop.com.
Mediaite, according to Abrams, is similar to Gawker and Huffington Post in that the site analyzes and reports on news relating to all things media. But Abrams hopes to differentiate Mediaite from its competitors with innovative content features, including a video platform. For example, Mediaite publishes a power grid which categorizes and ranks players in the media industry (1581 from 380 media companies to be exact) with the help of a proprietary algorithm.
Magnify.net’s video aggregation platform will automatically collect videos from YouTube, Vimeo and other sites via keyword. Editors will be alerted when there’s a video that matches select keywords. Visitors to the branded video platform can also submit videos.
As we wrote following the implosion of Joost, branded, white label video platforms is a growing business. Magnify’s founder Steve Rosenbaum told us a few months ago that the growth of the video hosting site has helped boost the start-up’s revenue power, with Magnify expected to be cash-flow positive by the end of the year. Competitors in the space include Brightcove and Ooyala. [MORE »]
Mediaite, according to Abrams, is similar to Gawker and Huffington Post in that the site analyzes and reports on news relating to all things media. But Abrams hopes to differentiate Mediaite from its competitors with innovative content features, including a video platform. For example, Mediaite publishes a power grid which categorizes and ranks players in the media industry (1581 from 380 media companies to be exact) with the help of a proprietary algorithm.
Magnify.net’s video aggregation platform will automatically collect videos from YouTube, Vimeo and other sites via keyword. Editors will be alerted when there’s a video that matches select keywords. Visitors to the branded video platform can also submit videos.
As we wrote following the implosion of Joost, branded, white label video platforms is a growing business. Magnify’s founder Steve Rosenbaum told us a few months ago that the growth of the video hosting site has helped boost the start-up’s revenue power, with Magnify expected to be cash-flow positive by the end of the year. Competitors in the space include Brightcove and Ooyala. [MORE »]
Video publishing firm Magnify.net has expanded distribution with a new application that will allow consumers to watch any of its 60,000 video channels on a TV through Boxee's media center platform.
The new Magnify Boxee App opens up its customers' vast array of content, which includes videos from New York magazine, Bicycling.com, and Tasteofhome.com, to be watched in viewers' living rooms.
For now, the application is a window into all content published through the Magnify.net platform, but Magnify CEO Steve Rosenbaum writes that the company is working on a way to allow its customers to build their own individually branded channels that will automatically become available on Boxee.
"The 1.0 app is a 'Magnify.net' app, but we can and will provide a branded channel for any Pro or Enterprise Customer... in our next release," Rosenbaum writes in an email to Contentinople.
The application is the latest piece of innovation from Magnify, which has added a couple of new features to its publishing platform over the last few months. Earlier this month, Magnify introduced a new product called EventCaster that allows clients to aggregate event content from multiple sources on a single page.
Magnify is also waiting for approval of an iPhone app that would allow customers to submit videos from a video-enabled iPhone 3GS or other sources directly to a Magnify Channel.
As for Boxee -- the application expands the amount of niche video content that is available through the company's media center platform. Over the past year, the company has been fairly successful in signing up new content partners, having struck deals with companies like Blip.tv, Pandora, and Major League Baseball. [MORE »]
The new Magnify Boxee App opens up its customers' vast array of content, which includes videos from New York magazine, Bicycling.com, and Tasteofhome.com, to be watched in viewers' living rooms.
For now, the application is a window into all content published through the Magnify.net platform, but Magnify CEO Steve Rosenbaum writes that the company is working on a way to allow its customers to build their own individually branded channels that will automatically become available on Boxee.
"The 1.0 app is a 'Magnify.net' app, but we can and will provide a branded channel for any Pro or Enterprise Customer... in our next release," Rosenbaum writes in an email to Contentinople.
The application is the latest piece of innovation from Magnify, which has added a couple of new features to its publishing platform over the last few months. Earlier this month, Magnify introduced a new product called EventCaster that allows clients to aggregate event content from multiple sources on a single page.
Magnify is also waiting for approval of an iPhone app that would allow customers to submit videos from a video-enabled iPhone 3GS or other sources directly to a Magnify Channel.
As for Boxee -- the application expands the amount of niche video content that is available through the company's media center platform. Over the past year, the company has been fairly successful in signing up new content partners, having struck deals with companies like Blip.tv, Pandora, and Major League Baseball. [MORE »]
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