The Magnify.net Advisory Board

Lisa Gansky

Lisa Gansky is an entrepreneur, marketect and environmentalist focused on building companies and supporting social ventures where there is an opportunity for well timed disruption and a resounding impact. A founder and CEO of several internet companies, including GNN (the first web portal sold to AOL) and the largest consumer photo sharing and print service, Ofoto (now Kodak Gallery), Lisa's attention is on sustainable ventures with positive social impact, including clean energy, water, green building, eco-tourism and fueling what she calls the "share economy"!

Currently, Lisa serves as a Director and Co-Founder of Dos Margaritas, an environmental foundation with programs focused in Latin America. She is an advisor and investor in several social ventures including: New Resource Bank, TasteBook, Squidoo, Instructables, Magnify and Greener World Media.

Kim Garretson

Kim Garretson heads Realist Ventures & Advisory Services, a growth accelerator for disruptive innovation in mass retailing, media and marketing. Previously, he was liaison to the venture capital industry for Best Buy and headed emerging media there. In Garretson's 36 year career in media and advertising he has created several firsts, including the first hybrid print/digital magazine in 1982; the first ad-supported online magazine for Prodigy in 1989; the first hybrid Web/CD-ROM lifestyle magazine, LivingHome in 1995; the first all-video broadband network for Time Warner in 1998; and the first HD video lifestyle media service integrated with a consumer electronics brand's products in 2002. He was the co-founder of NOVO Media, the fourth largest private digital agency at its sale to Leo Burnet in 2001.

Missy Godfrey

Missy Godfrey is a seasoned executive in media and retail, with experience in both operations and investment banking. She honed her skill set at the top publishing houses, including American Express, Hearst, Primedia and Worth, before joining leading merchant bank Tri-Artisan Capital Partners. She works with preeminent private equity firms on media co-investment opportunities and, as an independent business advisor, provides expert advice on growth strategies and partnerships to nascent digital media and technology companies.

Said Godfrey of the opportunities in the emerging web video ecosystem: "I see Magnify.net as having a unique set of technologies, reference customers and thought leadership that will directly benefit publishers. Their technology allows a publisher to maximize their video efforts in a way that is no longer a chore, or worse, a burden."

Jean-Philippe Maheu

Jean-Philippe Maheu is Worldwide CEO at Publicis Modem. Mr. Maheu is a proven digital leader and innovator. As the former Chief Digital Officer of Ogilvy North America, and former CEO of Razorfish, he spent six years driving its business development, operations, international expansion, and engagements for clients such as Ford, Cisco, Genentech, Charles Schwab, JP Morgan, AT&T and Time Warner.

At Ogilvy, Maheu has been instrumental in changing both the structure and the thinking around Digital, saying in part: "Digital touches everything we're doing, from advertising to PR, to direct marketing to promotion." Said Jean-Philippe Maheu, "This is the most exciting time to be in this business as new opportunities to build brands across new marketing channels appear on the horizon on a daily basis. Magnify.net is providing technology and services to a number of the forward thinking Brands in the Digital space, and I'm enthusiastic about the emerging need for Curated Video Content as advertisers begin to embrace content to make their messages more effective."

Eric Schrier

Mr. Schrier was formerly the President and CEO of The Readers Digest Association, and most recently a Partner at Ripplewood holdings. Prior to RDA, he served as the President and CEO of Time Inc's health media company, the editor and Chief of Time Inc. Ventures, and the Founder and President of Health Magazine.

Said Mr. Schrier: "I've said for a long time that the magazine businesses that survive and thrive in this new environment will think of themselves as content companies. Magnify's ability to leverage a brand's internal editorial expertise, and create cost effective and powerful video experiences is unique and sustainable. I believe in the company and I'm glad to lend my hand in helping to build a strong video publishing platform for print media and beyond."

Ava graduated from Brown University with an A.B. (Phi Beta Kappa) and Harvard Business School with an M.B.A. She teaches Strategic Management of Media as an Associate Adjunct Professor at Columbia Business School. Ava is on the Board of Davler Media. She is also on three non-profit boards: DeLaSalle Academy, a middle school for academically gifted, financially challenged students; Archaeology Institute of America, serving as head of the Archaeology Magazine committee; and The American Poetry Review.

Cory Treffiletti

Cory Treffiletti is President and Managing Partner for Catalyst SF. Cory has been a thought leader in interactive marketing and advertising since 1995, either driving or growing a number of successful interactive agencies as a senior executive with i-Traffic, Freestyle Interactive, Real Branding and Carat Fusion. In addition, Cory is a serial entrepreneur and business owner who has launched marketing efforts for IUMA (formerly a division of eMusic), Sharkle (a division of ViTrue) and others.

Cory has worked with some of the world's top brands, including BMW, Kodak, Western Union, Warner Bros., and Electronic Arts. Cory is frequently asked to speak at agency and publisher summits and conferences and writes a weekly column for Mediapost as well as a daily blog for the Internet Advertising Resource on About.com. Additionally, Cory is the internet advertising industry's confirmed #1 Pearl Jam fan, having attended more than 45 shows since 1991.

Alan Webber

Alan M. Webber writes a regular column for USA Today, and he's a panelist for Washington Post's "On Leadership" website, where he regularly contributes analysis on leadership in the news. He was the co-founder and former editor of Fast Company magazine, and the former editorial director of the Harvard Business Review. His columns and articles have appeared in numerous national publications, including the Los Angeles Times, the New York Times, the New York Times Sunday Magazine and the Washington Post. He also co-authored Going Global: Four Entrepreneurs Map the New World Marketplace and Changing Alliances: The Harvard Business School Project on the Auto Industry and the American Economy.