New York, NY (November 23, 2008) –  Video evangelist Dwight Tom announced today the launch of SetHerApart.com, a video destination for engagement ring customers featuring modern day educational resources, user contributed videos, a designer ring gallery, and a social networking platform, as well as incentives and contests. The site was created to help make researching and purchasing a quality engagement ring less overwhelming by delivering information through the eyes of modern day consumers.

A national advertising campaign is in motion to help launch the site and generate awareness about the incentives and educational resources available to engagement ring seekers and buyers. Apart from informing visitors about key aspects to consider when purchasing an engagement ring, the site also offers an opportunity to earn points redeemable towards discounts on the designer engagement ring of their dreams.

Embracing modern technology and the demand for web 2.0 applications, a consortium boasting some of the most noted engagement ring designers has emerged.  They are embracing both professionally produced and user-generated video to provide their customers with a unique experience this holiday season and beyond.

"We've seen for a while the coming together of web-based entertainment, customer education and e-commerce" said Steven Rosenbaum, CEO of Magnify.net, which helped design and develop SetHerApart.com.  "While many of the bricks & mortar retailers are now adding a video experience to enhance their shopping experience, Dwight and his team have been creative and passionate about wanting to extend the web experience by creating a consumer based advocacy site that embrace his target audience’s love of web video.  Building Set Her Apart with them has been a great experience."

"This is one of those great win-win opportunities” Dwight Tom said.  "People don't have access to as much information as they should, and the engagement ring market can greatly benefit from providing that information in the most digestible way; via video."

As younger viewers change habits, smart retailers and e-commerce sites will lead the way, marrying commerce and content in a way that reaches consumers where they play. Increasingly, the web is the destination for both shopping and viewing content, and SetHerApart.com can make a significant difference in educating the consumer. Rosenbaum agrees, saying, "We think SetHerApart.com is a great resource for those in the designer engagement and wedding ring industry, and we're exciting to be partnering with them as they break new ground.”

Watch Dwight Tom discuss Set Her Apart and Magnify:

About Set-Her -Apart:

SetHerApart.com is the first fully dedicated video website, designed and created for the sole purpose of delivering modern day relevance to researchers and consumers seeking an engagement and wedding ring. The sites evangelism to video is based on a modernized evolution to an ancient Chinese proverb, “if a picture can represent a thousand words, imagine what a 1 minute video can represent.” Beyond the great education that the site delivers, it has created one of the first consumer-benefited monetized operations for delivering and embracing user-generated content (UGC). Whether a site visitor watches videos, rates videos and/or submits video contest content, they score points that can be converted into discounts on their ideal designer engagement ring.

About Magnify.net

Magnify.net lets publishers immediately deploy a Media 2.0 strategy by enabling them to leverage their existing video assets and combine them with those created and uploaded by their community from across the social Web – all in one place, through one easy to deploy video player, uploader, and viewer. It provides a cost effective and automated service that features and delivers a unique and engaging video mix. The platform currently serves 46,000 web publishers. www.Magnify.net