For those of you in the Bay Area,  we'll be presenting and visiting with friends at the Future of TV Conference that's run by our friend Tracy Swedlow.  We'll be at the Yerba Buena Center fo the Arts on Wednesday,  and then at the Tech Meetup that night - look forward to seeing you..

LOCATION: Yerba Buena Center for the Arts, 701 Mission Street, San Francisco. YBCA.org. Parking information is available on their site under"Visit Us.".

2:00-3:15PM
Screening Room
UGC 2.0: Personal Broadcasting, Personal Video Portals, and Other New Developments

Over the past two years or so, the user-generated content phenomenon has been increasingly embraced by traditional television and its advertising base, with user-generated videos appearing on many established broadcasters’ TV channels and broadband Web sites and even being incorporated into Super Bowl commercials. This panel–which includes representatives of companies that are developing technologies designed to enable more sophisticated and interactive user-generated content–will attempt to answer the question: Where does user-generated video go next? Topics to be discussed include the emergence of live personal broadcasting; business models for user- generated content–what has worked and what has failed so far?; new tools for improving the production values of user-generated video; bringing interactivity to user-generated video; transforming the end-user into a content aggregator; the relationship between user-generated content and the social TV phenomenon; and new strategies for broadcasters and other entertainment companies interested in monetizing UGC or using it as a marketing tool. Panelists include:

• Jim Baldwin, Product Unit Manager for the IPTV Program, Microsoft TV
• Cynthia Francis, CEO, Reality Digital
• John Ham, Founder and Head of Business Development, Ustream.tv
• Max Hoat, CEO, Mogulus
• Nate Pagel, CEO, Podaddies (Moderator)
• Steve Rosenbaum, CEO, Magnify.net
• Jay Sanderson, CEO, Jewish Television Networ

CONFERENCE GUIDE/SCHEDULE: To view the TV of Tomorrow Show 2008 schedule click here.

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the second annual TV of Tomorrow Show, March 11th-12th (Tuesday-Wednesday), 2008 in San Francisco, California at the famous Yerba Buena Center for the Arts. For tickets to the show, please click here.

The TV of Tomorrow Show 2007 was praised by sponsors, speakers and attendees not only as a true "experts' conference" that attracted a veritable "who's who" of the interactive TV industry, but as a completely unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2008--which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments--is even better. To find out more about what makes the TV of Tomorrow Show so different from other high-tech conferences and tradeshows, click here.

The TV of Tomorrow Show 2008 will also feature the presentation of the prestigious annual [itvt] Awards for Interactive and Multiplatform Television. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space.