Magnify.net to power Live Earth community video and "2009 Green Inaugural Ball" project
Today Live Earth announced that it has partnered with Magnify.net to build and deploy a global video channel, including the first large-scale deployment of the Magnify.net Geo-Tagging Solution (GTS) for video uploading and sharing. Live Earth is planning to make use of the Geo-Tagging Solution for a global event in 2009, and is launching the Magnify.net partnership today to involve the global community in the 2009 Green Inaugural Ball, to be held January 19th in Washington, DC. Live Earth is the executive producer of The 2009 Green Inaugural Ball.
Live Earth and Magnify.net want to give everyone the opportunity to participate in the Ball, a celebration of a new era of possibility for the environment and the new green economy. Anyone can submit a new or existing short film or video to the Live Earth Video site powered by Magnify.net (http://video.liveearth.org/) expressing ideas as to how President Barack Obama and his administration can use clean energy and green technology to change the country, save the economy, and solve the climate crisis. Selected submissions will be featured on Live Earth’s website and may be screened before the celebrities, artists, and leaders of the environmental community that will be gathered at the Green Inaugural Ball. Deadline for submissions for consideration for the Ball is 9 AM Pacific time on Thursday, January 15th
The Green Inaugural Ball video project is just the first part of Live Earth’s collaboration with Magnify.net. The Magnify.net platform will power video delivery, encoding, search, and user-generated contributions to the Live Earth Video site. Magnify.net will then host the platform, and continue to power historic and future community video for all live earth events. The partnership is slated to extend through 2010.
Catherine Geanuracos, Live Earth’s General Manager, said of the Magnify.net partnership: "We are extremely excited to work with Magnify.net and their video publishing platform. As video is being generated from more and more of the members of our community and at our events worldwide, we need a global solution that can accept submissions from multiple parties and give us the ability to sort and publish the content that is critical for the success of Live Earth and our mission. We are thrilled to launch the partnership with Magnify.net for the Green Inaugural Ball."
"We've been huge fans of Live Earth, since their groundbreaking music event created a seismic shift in video music and web distribution back on 7.07.07," said Magnify.net CEO Steven Rosenbaum. "As fans of the music and passionate advocates for the planet, we were honored when the Live Earth folks asked us to join forces."