What will the media world look like in 2012?

Ian Rowe said that in 2012, MTV will have a very different relationship with its audience. Right now, MTV decides which programmes to show and when to show them, but in 2012 there might not be long-form content. "They want short form content when they want it on their device of choice . We're going to have a lot more input from young people in terms of the creative process." But it's exciting that people have platforms that empower them to speak out.