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‘Doggy McGuire’ Video Entry Wins
Upper Deck’s Touchdown Dance Challenge Contest

Two-minute entry for ‘Best Celebratory Dance’ earns Kam Kaler trip for two to Super Bowl XLII!

Carlsbad, CA (Jan. 25, 2008) – Kamaljot “Kam” Kaler from Edmonton, Canada, is one lucky dog. Out of nearly a hundred entries in Upper Deck’s first-ever “Touchdown Dance Challenge” video contest, Kaler’s two-minute submission entitled “Doggy McGuire” was deemed the grand-prize winner. There were several outstanding entries, but Kaler’s canine-inspired version – as it played out to Survivor’s “Eye of the Tiger” theme song from Rocky III – was determined the top dog by Upper Deck’s internal judging committee.

In the video, using a snow-covered Edmonton hillside as his backdrop and his buddy, Darren Chiu, as his doggy-suit-dressed wide receiver, the 25-year-old Kaler launches a 50-yard-plus Hail Mary pass to Chiu who pulls it down for the winning score. But his bone-jarring landing on the frozen tundra temporarily knocks Chiu unconscious until he gets revived by Kaler, who is now suddenly sporting doctor’s scrubs. Once he regains consciousness, Chiu shows off his best dance moves, not to mention break-dancing in the snow that simply won over the committee members. And he did it all in an oversized doggy suit, complete with wagging tongue.

“After all those Sundays of sitting on the couch and watching football, I finally get to go to a real NFL game and it just happens to be the Super Bowl,” said Kaler, who will be bringing along Chiu as his guest. “You can only imagine how I feel.”

Roundtrip airfare for two and hotel accommodations for two nights await Canada’s dynamic duo as they look forward to their fast-approaching junket to see the AFC Champion New England Patriots square off against the NFC Champion New York Giants.

“Infinite thanks go to Upper Deck,” said Kaler, who actually caught a cold during filming as temperatures dipped into the teens. “We will never forget this trip.”

Contestants needed to submit a video of their best touchdown dance celebration on or before January 18, 2008, to http://upperdecksweepstakes.magnify.net/. Click on the link to see Kaler’s entry.

“We all agreed that this was the funniest and most creative entry,” said Kerri Stockholm, Upper Deck’s director of Sports Marketing. “And we are very excited to bring Kam and Darren to Super Bowl XLII as guests of the Upper Deck Company.”

About Upper Deck

Founded in 1988, Upper Deck is a premier global sports and entertainment-publishing company that delivers a robust portfolio of products for sports and entertainment collectors alike. For more information, visit www.upperdeck.com or www.upperdeckstore.com.