Magnify.net Blog

Advertising $$$ shifting from TV to online

March 31, 2009 - Billy Linker

Interesting news in the ad space. AdAge, an advertising trade paper, is reporting that ad agency Reckitt-Benckiser is shifting $20 million of its TV budget to online video this year. What does this mean for you? Watch out for the next Lysol commercial to be online and not on your TV. And in the longer term, it shows a positive trend of more advertising money moving into the online space. More money in the online advertising space means more oppurtunity for channel admins like you to make money from advertising on your channel. Want to learn more about advertising? Read our whitepaper on making money with online video and check out our video tutorials. If you still have questions or want to brainstorm a few ideas on improving advertising on your channel, shoot me an email at Billy (at) Magnify.net and we'll find a solution for you.