Publishing, Brands, eCommerce build Magnify.net
Magnify.net announces new Advisory Board Members

New York, March 31st, 2009: Magnify.net, the fastest growing web video publishing platform for Media, Brands, and eCommerce web sites, today announced that it has added two industry leading new members to the company's Advisory Board of Directors.

Eric Schrier has joined the Board, bringing with him a remarkable career in media, publishing, and community content innovation. Mr. Schrier was formerly the President and CEO of The Reader’s Digest Association, and most recently a Partner at Ripplewood holdings. Prior to RDA, he served as the President and CEO of Time Inc's Health Media company, the Editor and Chief of Time Inc. Ventures, and the Founder and President of Health Magazine.

Said Magnify.net CEO Steven Rosenbaum, "We are proud that Mr. Schrier has chosen to join the Board and share his remarkable knowledge of the media business with us.  Clearly he's been a leader in the world of niche media -- and we've been lucky enough to have him as a friend and informal advisor.  Now, with this announcement, we'll be able to count on his guidance and advice as Magnify.net continues to rapidly accelerate our growth into the media space.”

Said Mr. Schrier of his decision to join the Advisory Board: "I've said for a long time that the magazine businesses that survive and thrive in this new environment will think of themselves as content companies. Magnify's ability to leverage a brand's internal editorial expertise, and create cost effective and powerful video experiences is unique and sustainable. I believe in the company and I'm glad to lend my hand in helping to build a strong video publishing platform for print media and beyond."

The second announcement of a new Advisory Board member is Jean-Philippe Maheu, Chief Digital Officer of Ogilvy North America. Mr. Maheu is a proven digital leader and innovator. As the former CEO of Razorfish, he spent six years driving its business development, operations, international expansion, and engagements for clients such as Ford, Cisco, Genentech, Charles Schwab, JP Morgan, AT&T and Time Warner. At Ogilvy, Maheu has been instrumental in changing both the structure and the thinking around digital, saying in part:  "Digital touches everything we’re doing, from advertising to PR, to direct marketing to promotion."

Said Magnify.net CEO Steven Rosenbaum of Maheu's addition to the Advisory Board:  "The changes that are taking place around brands and their engagement with web video is potentially spectacular. Mr. Maheu's historic involvement with industry leader Razorfish, and his deep understanding of the importance of storytelling as it ties to engagement and brand-building makes him one of the most dynamic thinkers in our space today.  We're excited to have him on our Advisory Board, in large part so that we can better understand the needs of advertisers and agencies as we plan the features and technology roadmap for the Magnify.net platform in this fast moving sector.”

Said Jean-Philippe Maheu of his decision to join the Advisory Board: "This is the most exciting time to be in this business as new opportunities to build brands across new marketing channels appear on the horizon on a daily basis.  Magnify.net is providing technology and services to a number of the forward thinking Brands in the Digital space, and I'm enthusiastic about the emerging need for Curated Video Content as advertisers begin to embrace content to make their messages more effective.”

About Magnify.net
Magnify.net lets publishers immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web – all in one place, through one easy to deploy video player, uploader, and viewer. It provides a cost-effective and automated service that features and delivers a unique and engaging video mix. The platform currently serves 52,000 web publishers.  www.Magnify.net