Startups Given The Floor At Digital Hollywood Neil Kjeldsen

I was Digital Hollywood today rubbing elbows with content creators and distributors in San Jose. On the agenda were several entrepreneurial forums where local startups pitched their companies to an audience of competitors, peers and venture capitalists. Given the words “Digital” and “Hollywood” can cover a lot of ground all of the companies generally fit the themes of the conference. I saw some interesting companies, some of whom haven’t been profiled yet on this site.

(among the reviews:)

Magnify

Magnify is led by Steve Rosenbaum, who created MTV’s “Unfiltered”, so he’s a serious veteran of the user generated movement. Magnify is a scalable human powered review system for user generated video. With 70K Youtube uploads per day, they want to help narrow the relevancy of search. Volunteers become reviewers and they start to organize and tag the better material to form communities to share like content. Lo and behold, as we watched a venture video channel, they showed a video of our friend Mike Arrington. Certainly, it did seem to provide relevant content. Whether or not, human editors will ultimately be necessary to create these communities, I don’t know, but they are certainly trying to fill a glaring need in the online content space.

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