Magnify.net Blog
CES Day 2.
January 09, 2008 - Steve Rosenbaum
Day two was Digital Hollywood day for me. (steve)
My panel, Monetizing UGV was moderated by Ian Ballon of Greenberg Traurig LLP.
Sometimes these things can be a snore, but this one was pretty rockin.
Chris Tolles from Topix was spot on when he talked about the coming changes in advertising. He suggested that in order for there to be a big change, there has to be a bit shift. And he suggested that Broadcast TV was going to take the biggest hit. This got us into a conversation about Mitt Romney and his zillion dollar ad spend in Iowa that didn't seem to hurt Mike Huckabee one bit. President Huckabee... hmm... anyway, what if political TV commercials don't work any more? Seems like bloggers, once thought of as very much on the periphery are now part of the media mix, and an increasingly powerful part of it.
Mike Jones of Userplane jumped in, suggesting that the world of sharing is on the rise - and you can see why AOL bough Userplane. Mike is a guy you want to partner with - and the Userplane product is inviting.
Chris Fralic from First Round may be one of the most engaging of the early stage web 2.0 guys out there. First round has money in Video Egg, BazaarVoice, Mashery, and RockYou. Chris had a bunch of data around RockYou's huge traffic... and the inevitability of the emerging ad market around it.
The question on the table was - will UGV be able to be monetized. And here the panel was in total agreement. Yes. The only question that I posed was what will Advertising be in 5, 7, 10 years?
I'm not sure that "Mass Media" will be anything other than a distant memory as Nano Networks emerge and become the predominate order of the day.
Later, on the show floor some observations:
1. you WILL have a digital picture frame this year. You couldn't walk past 4 booths without seeing scads of them.
2. Kodak has a new booth. Pretty. Very digital. Lots of digital picture frames (how do they make money without printing or film?). Nice booth.
3. Adults look very silly wearing video glasses. Not geeky. Just silly.
4. Intel is VERY excited about wireless HD. What ever happened to Viiv ?
5. Dave Goldberg (benchmark) is a smart dude.
6. You may have a digital picture frame on your fridge (though maybe not).
7. My feet hurt.
Then, as night fell - it was time for the Blogger bash cocktail party at the Atomic Test Museum.
The blogger crowd was in fine form. Brian Solis -bub.blicio.us and PR 2.0 blogger was snapping away...
Robert Scobel and Tom Foremski, Marc Cantor, Sarah Myers, former Pod Tech CEO John Furrier, were all working the room and being bloggerish. (oddly - no one posted about the even, so maybe there was some kind of embargo i didn't know about?).
Brian has a great flickr stream of photo's here - http://www.flickr.com/photos/briansolis/
And Tom Foremski has a great video of the event here
Great party. Sorry i had to dash to the airport for the Jet Blue red eye. Homeward bound!
My panel, Monetizing UGV was moderated by Ian Ballon of Greenberg Traurig LLP.
Sometimes these things can be a snore, but this one was pretty rockin.
Chris Tolles from Topix was spot on when he talked about the coming changes in advertising. He suggested that in order for there to be a big change, there has to be a bit shift. And he suggested that Broadcast TV was going to take the biggest hit. This got us into a conversation about Mitt Romney and his zillion dollar ad spend in Iowa that didn't seem to hurt Mike Huckabee one bit. President Huckabee... hmm... anyway, what if political TV commercials don't work any more? Seems like bloggers, once thought of as very much on the periphery are now part of the media mix, and an increasingly powerful part of it.
Mike Jones of Userplane jumped in, suggesting that the world of sharing is on the rise - and you can see why AOL bough Userplane. Mike is a guy you want to partner with - and the Userplane product is inviting.
Chris Fralic from First Round may be one of the most engaging of the early stage web 2.0 guys out there. First round has money in Video Egg, BazaarVoice, Mashery, and RockYou. Chris had a bunch of data around RockYou's huge traffic... and the inevitability of the emerging ad market around it.
The question on the table was - will UGV be able to be monetized. And here the panel was in total agreement. Yes. The only question that I posed was what will Advertising be in 5, 7, 10 years?
I'm not sure that "Mass Media" will be anything other than a distant memory as Nano Networks emerge and become the predominate order of the day.
Later, on the show floor some observations:
1. you WILL have a digital picture frame this year. You couldn't walk past 4 booths without seeing scads of them.
2. Kodak has a new booth. Pretty. Very digital. Lots of digital picture frames (how do they make money without printing or film?). Nice booth.
3. Adults look very silly wearing video glasses. Not geeky. Just silly.
4. Intel is VERY excited about wireless HD. What ever happened to Viiv ?
5. Dave Goldberg (benchmark) is a smart dude.
6. You may have a digital picture frame on your fridge (though maybe not).
7. My feet hurt.
Then, as night fell - it was time for the Blogger bash cocktail party at the Atomic Test Museum.
The blogger crowd was in fine form. Brian Solis -bub.blicio.us and PR 2.0 blogger was snapping away...
Robert Scobel and Tom Foremski, Marc Cantor, Sarah Myers, former Pod Tech CEO John Furrier, were all working the room and being bloggerish. (oddly - no one posted about the even, so maybe there was some kind of embargo i didn't know about?).
Brian has a great flickr stream of photo's here - http://www.flickr.com/photos/briansolis/
And Tom Foremski has a great video of the event here
Great party. Sorry i had to dash to the airport for the Jet Blue red eye. Homeward bound!
