Magnify.net Blog
Magnify gets "Wired!"
November 22, 2006 - Steve Rosenbaum
Well, ok - gosh. Its nice to be growing. And its to have great video sites being created. But we didn't think that Bob would acutally use that quote about the 'creepy blue light'. Yikes! In WIRED, no less.
Here's the link: http://adage.com/article?article_id=113249
Here's a few hilights -
Until about five minutes ago, remember, almost all video-entertainment content was produced and distributed by Hollywood. Period. That time is over. There was a time when advertisers could count on mass audiences for what Hollywood thought we should be watching on TV. That time is all but over. There was a time when broadband penetration was too slight and bandwidth costs too prohibitive for video to be watched online. That time is sooooo over. "The era of the creepy blue light leaking out of every living room window on the block is now officially at an end," says my pal and occasional colleague Steve Rosenbaum, founder of video-sharing startup Magnify.net and one of the inventors a decade ago of citizen video. "The simple, wonderful, delirious fact is that people like you and me can now make and share content."
Delirious or not, it's a fact that Buzzmachine.com's Jeff Jarvis believes has changed the meaning of TV. "Just as our kids don't understand the difference between broadcast and cable," he says, "the line between TV and Internet TV is about to disappear."
'Exploding TV' Jarvis calls the phenomenon "exploding TV," and YouTube is exploding faster than anything else: from a standing start about a year ago to more than 100 million video streams a day. It was on YouTube, not "Saturday Night Live," that the world fell in love with "Lazy Sunday." It was there that we found ourselves smitten, intrigued, and ultimately betrayed by LonelyGirl15. And it is there that more than 65,000 videos go every day, their creators posting what they think are video clips but that are also improvised explosive devices laying waste to the old order. Hit Upload Video ... As Cory Treffiletti, VP-media services for interactive agency Real Branding, grimly observes of the metadata describing a YouTube video, "Right now it consists of only a few key terms the user selects. And there's no blank to fill out for 'cat vivisection.'"
Magnify.net tries to address this problem by exploiting the distributive quality of online video; it enables Web sites to build community channels -- for, oh, say, cat lovers -- that ask members to rate each video against various quality and suitability criteria. Advertisers could tap this data to place their ads alongside only appropriate clips.
Here's the link: http://adage.com/article?article_id=113249
Here's a few hilights -
Until about five minutes ago, remember, almost all video-entertainment content was produced and distributed by Hollywood. Period. That time is over. There was a time when advertisers could count on mass audiences for what Hollywood thought we should be watching on TV. That time is all but over. There was a time when broadband penetration was too slight and bandwidth costs too prohibitive for video to be watched online. That time is sooooo over. "The era of the creepy blue light leaking out of every living room window on the block is now officially at an end," says my pal and occasional colleague Steve Rosenbaum, founder of video-sharing startup Magnify.net and one of the inventors a decade ago of citizen video. "The simple, wonderful, delirious fact is that people like you and me can now make and share content."
Delirious or not, it's a fact that Buzzmachine.com's Jeff Jarvis believes has changed the meaning of TV. "Just as our kids don't understand the difference between broadcast and cable," he says, "the line between TV and Internet TV is about to disappear."
'Exploding TV' Jarvis calls the phenomenon "exploding TV," and YouTube is exploding faster than anything else: from a standing start about a year ago to more than 100 million video streams a day. It was on YouTube, not "Saturday Night Live," that the world fell in love with "Lazy Sunday." It was there that we found ourselves smitten, intrigued, and ultimately betrayed by LonelyGirl15. And it is there that more than 65,000 videos go every day, their creators posting what they think are video clips but that are also improvised explosive devices laying waste to the old order. Hit Upload Video ... As Cory Treffiletti, VP-media services for interactive agency Real Branding, grimly observes of the metadata describing a YouTube video, "Right now it consists of only a few key terms the user selects. And there's no blank to fill out for 'cat vivisection.'"
Magnify.net tries to address this problem by exploiting the distributive quality of online video; it enables Web sites to build community channels -- for, oh, say, cat lovers -- that ask members to rate each video against various quality and suitability criteria. Advertisers could tap this data to place their ads alongside only appropriate clips.
