Halloween is one of our favorite holidays here at Magnify and beyond making everyone in the office wear a costume for the month of October, we also like to put together a channel and have a little contest.
This year, the Magnify Halloween channel halloweenchannel.magnify.net features collections of some of our favorite Halloween videos from the web, including costume tips and ideas, scary movies, music and more.
The contest asks users to upload their favorite costume for a chance to win a Magnify Prize Pack - consisting of a bunch of Pro goods and some cool schwag. So lets see those costumes!
And of course lets not forget that Halloween is Magnus, the Magnify Mascot's favorite holiday (they both excusively feature orange). Anyone who can dress up as Magnus and send in a picture or video to the channel will automatically win a prize.
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NYmag.com, the winner of the American Society of Magazine Editors' 2009 Award for General Excellence Online, chose Magnify.net in the spring of 2009 to implement a web 2.0 video aggregation solution. After reviewing a number of alternative services, including their provider at the time, Feedroom, General Manager Michael Silberman and his team made the decision to go with Magnify.net. Here is what they've learned from the process of making the shift from simply uploading a few videos a week to aggregating and curating hundreds of videos a week using the Magnify Curation Platform.
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We've been preaching curation since the beginning of Magnify and it is great to see the concept receiving more and more media attention as of late.One article we wanted to share is the recent piece by Naomi Reiter (right) of eMedia Vitals, who brings to light some great numbers about the growing video space and positives of curation. Reiter also takes a few quotes from none other than Magnify CEO Steve Rosenbaum.
Make sure to read the article here.
By Steve Rosenbaum, CEO, Magnify.net
(Article Originally Appeared at JackMyers.com)
It's almost Halloween. A time to face scary demons and put a stake in their heart. So I thought I'd use this time to scare up some frightening video "Boogeymen" and see if we can bury them once and for all. When I talk to website owners about video, they generally have three reasons that they haven't embraced video. I hear them every day; too expensive, too hard to manage user-content, and web content is too low quality.
- Video Content is too expensive to make at scale.
- User-Created Content will damage my brand.
- Sorting and filtering web-wide content is too much work.
The issues are pretty simple: can I get an ROI on my investment? And can I leverage my niche and my visitors so that I can embrace outside sources but protect my brand? And, is all this effort around video worth it?
Well, there's good news to share in regards to these three questions, and in particular there's new data and new solutions that make the ROI on video less murky overall.
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If you are in Las Vegas for Blogworld 2009 make sure to get over to the Online Video Monetization Panel Friday at 4:00pm, where Magnify.net CEO Steve Rosenbaum will be one of the panelists. See the description of the panel below and make sure to say hi to Steve!
Panel: Did I Miss The Online Video Boat?
Description: So what happened? Last year everyone told me I should be making Web videos and I’d be rich. I didn’t do it because I was too busy and didn’t know how to start. Did everyone get rich besides me? If so, who and how and is there still time for me to jump on board?
Location: Room 233
Today Etsy announced the winner of the Etsy.tv Handmade Moment Contest - Congratulations to Dan Kwan, the grand prize winner!
The contest received an amazing 177 submissions and was one of most creative and dynamic we have seen here at Magnify.
Watch the winning entry here:
Great news for content aggregation and the Magnify community! We have reached a deal with a number of high profile video sites to be included as the newest pipelines in Magnify's branded aggregation service.
The New Partners include:

- eHow and Expert Village: The combo will add more than 500,000 high quality "how-to" videos
- Lance Armstrong's Livestrong.com (Demand Studios): Magnify will be the first video platform with full access to Livestrong's catalogue of original content
- Grab Networks: Formed in 2008 by the merger of Anystream and Voxant, the site will give Magnify access to video from more than 75,000 syndication partners 
The new pipelines will add a huge boost to Magnify's branded aggregation service, giving Magnify powered sites access to a large variety of new content sources. If you have a channel, the services will shortly appear in the search fu...