Magnify.net Blog For March 2009
Magnify.net announces new Advisory Board Members
Publishing, Brands, eCommerce build Magnify.net
Magnify.net announces new Advisory Board Members
New York, March 31st, 2009: Magnify.net, the fastest growing web video publishing platform for Media, Brands, and eCommerce web sites, today announced that it has added two industry leading new members to the company's Advisory Board of Directors.
Eric Schrier has joined the Board, bringing with him a remarkable career in media, publishing, and community content innovation. Mr. Schrier was formerly the President and CEO of The Reader’s Digest Association, and most recently a Partner at Ripplewood holdings. Prior to RDA, he served as the President and CEO of Time Inc's Health Media company, the Editor and Chief of Time Inc. Ventures, and the Founder and President of Health Magazine.
Said Magnify.net CEO Steven Rosenbaum, "We are proud that Mr. Schrier has chosen to join the Board and share his remarkable knowledge of the media business with us. Clearly he's been a leader in the world of niche media -- and we've been lucky enough to have him as a friend and informal advisor. Now, with this announcement, we'll be able to count on his guidance and...
Advertising $$$ shifting from TV to online
Interesting news in the ad space. AdAge, an advertising trade paper, is reporting that ad agency Reckitt-Benckiser is shifting $20 million of its TV budget to online video this year. What does this mean for you? Watch out for the next Lysol commercial to be online and not on your TV. And in the longer term, it shows a positive trend of more advertising money moving into the online space. More money in the online advertising space means more oppurtunity for channel admins like you to make money from advertising on your channel. Want to learn more about advertising? Read our whitepaper on making money with online video and check out our video tutorials. If you still have questions or want to brainstorm a few ideas on improving advertising on your channel, shoot me an email at Billy (at) Magnify.net and we'll find a solution for you.
Twitter on Magnify
We like Twitter. A lot. We think it is a great tool and goes side by side with Magnify. Owning to our love of this new "mini-blogging" tool and user feedback, we have rolled out new and exciting Twitter modules to help Magnify users integrate Twitter into their channels.
The first new tool is a personal Twitter reader that allows you to display your tweets in real time. It is a great way to feature your tweets on your Magnify page. Our second new module is a web-wide twitter search that allows you to 
enter a term or terms and search twitter in real time (I love this module and its ability to provide users with a mini twitter search engine). Both modules are adjustable (size, color, frequency) and can be used in a variety of creative and cool ways. Try them out by going into your site admin --> "design" tab --> adjust home page layout --> tools.
Beyond using Twitter on your Magnify channel with our modules, Twitter can also be used as a tool to update users on new activity as well as attract users to your channel. We already have a couple...
Behind the Burner featured in DailyCandy
Behind the Burner, a Magnify partner that continues to impress us (don't worry, you are all special!) was featured this morning in DailyCandy, a free daily e-mail newsletter that goes out to millions of subsribers. Congratulations to Divya and the team at Behind the Burner - we are happy to see the site getting the attention it deserves.
What is Behind the Burner? A great cooking site that offers access to master chefs, mixologists, restaurateurs and other culinary visionaries. Get behind the scenes action, great recipes and deals on amazing restaurants. And check out the videos - there is some really great stuff there.
Advertising Networks Emerging and Surging to $493 Mil. in ’09 Revenue
TUCSON, Ariz.(BUSINESS WIRE) Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to a published report by AccuStream iMedia Research.
The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3<sup>rd</sup> party pre-roll sales, video overlays, video search and podcasting.
Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.
In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings...
[More]The Magnify.net/Zappos experience at SXSW
Written By Steve Rosenbaum
South by Southwest is the 
biggest internet/media/ interactive conference we've ever attended and I thought that it would be good to give you guys an update of what went on.
I'm not going to explain SXSW, you can read my detailed about the event in my post on Huffington Post.
But, for Ari and I - the first two days were all about BoxBreaks.
First of all, the Bloggers Lounge is run by our friends Stephanie Agresta and Brian Solis of TechSet. These guys totally know how to put on a show. The lounge was sponsored by Window's Mobile - and we were invited to power the...
Optimism And Opportunity At SXSW
Written By Steve Rosenbaum
At first, I thought it was just the group of people I was spending time with. Among them, the talk was rapid-fire and filled with unbridled enthusiasm. So on the second day at South by Southwest, I ranged further out - into the panels and into the impromptu lunch gatherings that crop up throughout this sprawling interactive conference. To my surprise, each and every person I spoke with was riding a wave driven by the fast moving social media explosion that is sweeping across media, advertising, and consumer products. It seems these are good times for the Digital Natives and their technology-driven businesses.
But, it's not as simple as that. The change is fundamental. The fear and concerns written large across the headlines of the nations daily newspapers aren't lost on the attendees of South by Southwest, it's just they've already adjusted their work styles and their income expectations to fit the job market of the future. They're not afraid of change, they're living it.
But, ...
Celebrate St. Patrick's Day the Magnify Way
Happy St. Patrick's Day!
Because most of us are stuck in an office when we secretly wish we could be out on the street or in the bar celebrating, the Magnify Team has gone ahead and created a St. Patrick's Day Magnify channel to give you an outlet to the fun and the history. Come watch St. Patrick's Day videos, look at pictures from Flickr, read what people are saying on Twitter and more! If you are one of the lucky ones out celebrating, upload a video (you can even do it from your cell phone!) and we will send you a Magnify T-Shirt.
Zappos.com Partners with Magnify.net to Power Boxbreak Video-Fest
ZAPPOS.COM DELIVERS HAPPINESS IN A BOX; PARTNERS WITH MAGNIFY.NET TO POWER BOXBREAK VIDEO-FEST AT SOUTH BY SOUTHWEST INTERACTIVE FESTIVAL (SXSW)
Integrates User-Generated Video Content at ZapposTV on the Magnify.net Platform.
Las Vegas, NV - March 12, 2009 - Zappos.com, a leader in online apparel and footwear sales, today announced its partnership with Magnify.net to launch a "BoxBreak" video-fest beginning March 13, 2009 at the South by Southwest Interactive Festival (SXSW). The partnership with Magnify.net now allows Zappos.com to build and deploy a web 2.0 video community with its customers to seamlessly integrate video from multiple sources and servers across the web. Zappos.com customers will be encouraged to capture the "WOW" experience of opening a Zappos box as it arrives on their doorstep and share their happiness ...
[More]Promoters of all kinds take a shot at online video
http://www.usatoday.com/tech/news/2009-03-08-web-video-marketing-promotion_N.htm
Promoters of all kinds take a shot at online video
NEW YORK — Media companies and people with camcorders and spare time — the drivers of popular online sites including Hulu.com and YouTube— are starting to face tough new competition for the attention of Web users who like to watch videos.
Businesses, colleges and institutions are leaping into online video production as the audience for clips soars and production and distribution costs plummet.
"It's a gigantic business," says Jeremy Allaire, CEO of Brightcove, an Internet video services firm. "Every single month it's just grown and grown, to the point where a majority of our customers now are not media companies. They are people using the Web to market, communicate, educate and inform."
His customers include the AFL-CIO, Anti-Defamation League, Billy Graham Evangelistic Association, Archive of American Law Enforcement and The Asi...
[More]Channel Focus: StreamingGourmet
Channel Focus: 
We recently had the opportunity to interview Amy Wilson, creator of the Magnify channel, StreamingGourmet, a site that 'makes it easy to find, post and share cooking videos from anywhere on the web or from your very own desktop.' Amy is a great example of someone who has taken the Magnify platform and run with it. Below, we ask her a few questions about Magnify and how she created what has become one of the most innovative and fun Magnify channels out there.
When was the idea for the channel first conceived? What was the motivation?
The idea was conceived in the middle of August of 2008. The site launched Oct. 1, 2008. That Magnify made it possible to get a site up and running in 5 weeks with so many of my feature wishes fulfilled is, in many ways, the true story here.
My motivation was that I wanted to create a Vimeo/Youtube for cooks. I saw that there were hundreds of thousands of videos on Youtube tagged with "cooking" so th...
Now Everyone's an Entrepreneur
From TechCrunch:
http://www.techcrunch.com/2009/03/05/read-hoffman-tells-charlie-rose-every-individual-is-now-an-entrepreneur/
Reid Hoffman is an entrepreneur's entrepreneur. He worked at Paypal, founded LinkedIn, and invested in dozens more. Last night, he appeared on Charlie Rose
(full interview embedded above, full transcript below), where he talks about the rise of social networking in general, and LinkedIn's success in particular (it is ...
