Magnify.net Blog For November 2008

Making $$$ Online - Part 2

November 25, 2008 - Billy Linker
Part #2 -  How To Make Money On the Web: Community
By Steve Rosenbaum

In part #1, we talked about traffic and about building a destination to insure traffic and SEO visabiity for your site.

Today,  we're going to talk about the power of social networking- and how you can create value for both you and your visitors by employing the tools and philosophies of social media and community.

When you think about community -  you need to first decide wether you are willing to allow your site to have the core elements of community.  They are a). Membership  b). Participation  and c). Transparency. Each of these elements are essential, but the are a wide variety of ways to imple...
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"Set Her Apart" Goes Live

November 24, 2008 - Billy Linker

New York, NY (November 23, 2008) –  Video evangelist Dwight Tom announced today the launch of SetHerApart.com, a video destination for engagement ring customers featuring modern day educational resources, user contributed videos, a designer ring gallery, and a social networking platform, as well as incentives and contests. The site was created to help make researching and purchasing a quality engagement ring less overwhelming by delivering information through the eyes of modern day consumers.


A national advertising campaign is in motion to help launch the site and generate awareness about the incentives and educational resources available to engagement ring seekers and buyers. Apart from informing visitors about key aspects to consider when purchasing an engagement ring, the site also offers an opportunity to earn points redeemable towards discounts on the designer engagement ring of their dreams.

Embracing modern technology and the demand for web 2.0 applications, a consortium boasting some of the most noted engagement ring designers ha...

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Magnify.net Closes A1 Financing

November 21, 2008 - Simon Cavalletto

As video solutions companies move from early video 1.0 platforms to integrated video 2.0 solutions - Magnify.net continues to build on significant growth, adding customers in its three tiers of service a). Free, b) Pro and c) Enterprise.

Today Magnify.net CEO Steven Rosenbaum announced that they had closed the A1 round of financing, bringing all of the major investors back in and adding a new institutional investor to the group.

"We are very proud to announce that the Innovation Ventures, LP has joined in this round of financing" said Steven Rosenbaum. "Innovation Ventures is lead by David Freschman, a long standing leader in the Northeast's venture community and the Founder and President of Early Stage East, the largest regional early stage venture capital conference hosted annually each year in the Mid-Atlantic region." Innovation Ventures has a 10 year history of taking strategic and early stakes in emerging venture back companies in the northeast.

...

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Magnus visits Brooklyn!

November 19, 2008 - Billy Linker

 

Mascot World Tour Update: Magnus just returned from visiting the folks over at Winksound in Brooklyn, New York. He took a tour of some of the sites like the famous Brooklyn Bridge, rode the New York City subway and climbed around on the rocks next to the East River.Thanks to Rick and Mateo at Winksound (http://winksound.magnify.net) for showing Magnus the town and giving him a warm place to sleep. Make sure to check out the pictures from Brooklyn and his past trips at the Magnus World Tour blog: http://worldtourblog.magnify.net


Now that Magnus has returned home for a quick rest, we are looking for a destination for his next trip. Let us know if you are interested in hosting Magnus and taking a few pictures of him in your hometown. We will pay for the shipping and even give you a...

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What We've Got Going On-

November 14, 2008 - Steve Rosenbaum

It's November, and the digital video world is growing fast, even as other industries are shrinking and consolidating.

You're already in.  And with our Pro" tool box, you can now turn your channel into a revenue generating business.

And, whether you go Pro or stick with the free offering, we're pleased to announce a ton of new features and enhancements, so you've got some exciting new things to play with:

New Player Pages. As online video quality continues to improve, we've had a bunch of you ask for new page layouts that give more room to the video player... and more features exposed on the player page. So we've released three new player page layouts, with more to come. Just log in to your administration console and you can choose the player page that works best for your channel.
» http://woof.magnify.net/admin/design/player

Adjustable Site Width. If your channel is attached to an existing web site, you may have found that trying to make the widths of the pages match was a bit of a trick. Well, no longer -- thanks to nifty page resizing code that really rocks. The control is located here:
» http://woof.magnify.net/admin/des...

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New Player Formats go LIVE

November 12, 2008 - Steve Rosenbaum

As online video quality continues to improve, we've had a bunch of you ask for new page layouts that give more room to the video player... and more features exposed on the player page. So we've released three new player page layouts, with more to come. Just log in to your administration console and you can choose the player page that works best for your channel.

http://YOURSITE/admin/design/player

Here are some new player page examples:


http://obsessable.magnify.net/video/Microsoft-surface-computer/article

http://obsessable.magnify.net/video/Microsoft-surface-computer/theater_600

http://obsessable.magnify.net/video/Microsoft-surface-computer/theater_limited

 

Making $$$ with Online Video

November 07, 2008 - Billy Linker

A 5 Part Series:  How to make money with Online Video.
By Steve Rosenbaum

Over the next 5 weeks, I'm going to publish a series of 5 articles to give readers specific tips and tricks to building a business around Broadband Video.  As we find ourselves in a shifting economic climate, it's important to remember that there are some overarching trends that aren't going to change as the media world evolves.  More and more video viewing will move from conventional TV and Cable to the Web,  in particular as the Web becomes the new source of discovery for channels that can play on broadband enabled devices,  mobile,  and living-room flat-screen TV's.  Secondly, advertisers are being driven to re-think how they can target consumers in a more efficient and accountable way. Mainstream mass media advertisers are going to be the last to the party. Already there is a huge shift in local and regional advertising from newspaper, radio, and local TV to web-based emerging media solutions.  This trend is only going to accelerate as ad networks consolidate and analytics and ad formats develop standards that reach across media sources.

So, how can you make money today - and tomorrow?...

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New Features!

November 07, 2008 - Billy Linker

 

A lot of exciting new features and updates have been coming out of the Magnify development shop these days. Some of you might have come across a few already, but make sure to read the list below to get the full breakdown. And while we’re happy to take credit for great new features and fixes, the majority came by way of suggestions and feedback from users like you. So keep on sending in those ideas and posting in the forums. We are listening.

Mobile Upload goes live. This is ridiculously cool. You can now send videos from your phone to a Magnify channel. It is easy to do and is a great way to finally show the world some of those videos of your dog pulling you on a skateboard. 
YOURCHANNEL.magnify.net/publish/email

Publishing Page Re-Design.  If you’ve uploaded a video recently, you might have noticed the slick new design. It is simple, nice to use and compatible with Flash 10. Go upload something and check it out. 
YOURPAGE.magnify.net/admin/manage/loader/upload...

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Mmmm...a great new food site powered by Magnify

November 05, 2008 - Billy Linker

If you love food, wine and want to take a peak behind the scenes at some of the hottest restaurants in New York City, go check out the freshest new site in the Magnify network: 

Behind The Burner


Behind The Burner has a wealth of info and content from my favorite world…the food world. You can find everything from nutritional tips to neat cooking tricks used by top chefs. Behind The Burner founder and CEO, Divya Gugnani, also provides great videos from trips around town to some of the best restaurants in NYC. Get the inside view of established and upcoming hot spots and find out what is behind the magic (or burner). And for those of us finding the wallet a little light these days, the site offers exclusive deals at great restaurants.

And alas, don’t forget the wine. Whether you can’t tell the difference between Pinot Grigio and Pinot Noir or you are the person your friends turn towards to order wine in a restaurant, the site has info to not only guide you, but al...

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