http://alwayson.goingon.com/permalink/post/16519

Written by: Noah.Gellman

Today we find ourselves in a YouTube-propelled world of video that is enabled by ever-more prolific broadband capability and access. The user – or for the purposes of this article, consumer – is quickly coming to expect a video offering on the sites he or she visits. At present, three concepts are converging which suggest that we are only at the tip of the iceberg when conceptualizing the opportunity provided by video on the net. The factors are:

1) As mentioned, video on the net is no longer the exception, but becoming the norm. 2) Television is already losing mindshare to the web and advertising dollars are following. 3) Neilsen’s recent announcement that the company will be measuring not just page views but time spent on site is a concept that melds with a captive video experience.

Professionally created content is finding its way onto our PCs but the reality is that there are over 200 video-sharing sites, each hosting untold hours of user-generated and uploaded content. Manify.net is a first-move content management solution that has set out to capitalize on the three points listed above by drawing from the existing video on... [More]

I'm proud to announce that Magnify.net has been selected as a presenter in the CEO showcase at the AlwaysOn Stanford Summit conference. The Stanford Summit features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases. Steve Rosenbaum, Magnify.net CEO will present in the Next Generation Media Tools CEO Showcase at 9:30am on Thursday, August 2nd in Fisher Center. If your at the event, please stop by and say hello.

&uotThis morning we woke to read this post from our friend, and Channel Creator Wayne Porter.

While it says a lot - the part that has had us concerned, and frankly thinking hard, is this:

Magnify, you should..."hand over inventory control to platform users on the 50/50 model…let the users decide for themselves what and how to monetize the channel (watch out for those “Adware” deals- stop that cold) or not too monetize it. The know it. It is their passion.;

Wayne goes on to say:

The choice of coin is in their hands. As Sam and I like to say- it could be influence, or making a difference, or just having different and unique ideas to expose. At the least you and they can always use the mass of the collective and if they can’t beat that- they can join it. Some will fail, some will fail badly- but we will learn.

Well, we respect Wayne. In addition to being one of the most respected virus hunters on the internet, he's deeply into Second Life, and has created a Magnify.net channel to present those videos. (www.secondlif... [More]

http://newteevee.com/2007/07/19/facebook-video-applications/

Beware the MySpacing of Facebook. Apps abound and profiles snap, crackle, and pop now.

Facebook AppBut amidst the strippers, cosmologists, and Scandinavians there are some actual gems. Here are five (well, four good ones plus a few others who tie for fifth) video apps that actually bring some level of utility and value to a Facebook user’s experience, things severely lacking from the current haystack of Facebook apps. These apps help you record, share, and find videos across Facebook and the web.

1. Video, by Facebook — Kind of sounds like a Calvin Kline fragrance, no? Not surprisingly, Facebook’s in-house video app, creatively named “Video,” is by far the most popular video app available, with nearly 4.5 million users. You can upload video clips up to 300 megs or 15 minutes long (higher than YouTube standard plan) and tag your friends who appear in it.

It functions exactly how you think a video version of the site photo utility would — which makes it somewhat strange that Facebook didn’t make “Video” a full platform deployment, instead rolling it out alongside third-party apps. Why not clue in all 30 million users on this growing video web? 2... [More]