Magnify.net Blog For January 2007

DEMO, day three

January 30, 2007 - Steve Rosenbaum
So, we've arrived at DEMO launch day. Today the first press is starting to make its way out, in tiny bits, and the Wall Street Journal had a piece this morning focusing on Mobile Tech.

We hadn't planned for a group breakfast, but by 8:30am we were all downstairs and sitting and talking about the site, and the DEMO plans for the day. Waiting isn't one of my best skills -- so today was a bit hard to plan for. But I had a number of key biz dev calls (even closed a BIG deal) so that helped fill out the morning. More on that shortly.
Steve, Simon, and Laura prep on the couch


By 11am, we were registered and in our practice room for another series of run throughs and practices.
morerehresal 3.JPG


And then it was off to the booth. ... [More]

DEMO, day two.

January 29, 2007 - Steve Rosenbaum
This thing is like a well oiled machine. There is a rhythm, and its really clear that arriving prepared is critical.

Beth had us at a team breakfast at 9am, which was leisurely -- except for the fact that we've all be up for hours reading blogs, and all we can talk about is how great the YouTube announcement is. The basic take of the team that the announcement validates the space -- since its now clear that UGV will be an advertiser supported medium -- and that the attention that YouTube brings to UGV and Advertising can only drive up demand for UGV at the site level, demand for higher quality (read, "curated") content, and the need for new solutions and tools for both creators and sites. Overall -- we feel very much in the middle of the whole space, and like the chapter in the life of this start up with be a ton of fun.
LargeScreen


Speaking of fun -- the DEMO stage is fun. That's the only word for it. It's high tech, the crew is organized and friendly, and the whole vibe is definitely about helping you do your ... [More]

DEMO DIARY - Day 1.

January 28, 2007 - Steve Rosenbaum
DEMO DIARY - Day 1.

It's 39 Degrees in New York. Clear and Cold. And even though I know i'm not going on vacation - packing chino's and short sleeve shirts seems kind of wrong. I keep telling myself that - wardrobe not withstanding - this is going to be one of the most demanding weeks i've ever had in my professional career. I'm not making this up. I've done the research. I've talked to CEO's who've done the DEMO conference who say that it is something you train for - like a marathon.

And train we have. For the past four weeks we've been driving to get everything ready for DEMO. That means product, materials, web site, press materials, presentation, AV, logo, and most importantly - the actual product story. The thing is - everyone knows video is big and getting bigger - the shear volume of consumer press on YouTube assures us of that. But what will video BE? Will it be a destination, a or a language, or a ubiquitous piece of every bit of the web? We've got to arrive in Palm Springs ready to present a coherent and comprehensive view of the space - and our role leading the next generation of video. The good news is - we've got the team to do it. The bad news is - every day there's a new surpris... [More]

New Widgets are Ready!

January 28, 2007 - Steve Rosenbaum
As you know by now, video widgets are cool. And lots of you have asked us to let you have more control programing the size, shape and color of the visits that you put on your home page. So, with the extrordinary skills of Flash Programmer Brian Fallon... we're putting into beta the new Magnify Widget Designer. For now, you can get do it via this link: (http://www.magnify.net/widgets/pick) We'll be adding it to the user-site setups as well so you, or your visitors, can choose or modify a widget for thier page or blog.

So Play around, see what you think, and as always don't be shy about posting your comments, feature requests, or bugs to the discussion boards. We're looking forward to hear from you all.

Magnify meets Beet.tv - love at first site!

January 24, 2007 - Steve Rosenbaum
A few days ago, we gave Andy Plesser a guided tour of the latest Magnify.net beta. Well, it seems we made a good impression. Take a look at this just posted look.. and don't forget to see our interview on Beet.tv LINK: http://www.beet.tv/2007/01/new_startup_mag.html

Wednesday, January 24, 2007 New Start-up Brings User Generated Videos and Revenue to Blogs and Web Sites

Most forward-thinking bloggers and Web publishers know that they need to use more video. Whether it's a college, business, political campaign or media property, video must be part of the offering. With the advent of broadband and faster video programs, consumers want video and there is growing opportunity for advertising revenue from online video ads.

It is inevitable that most major Web sites and many blogs will become video-rich this year, but where will publishers get the video? What is the video syndication model? A lot of this will become clearer this year as big players, including NBC Universal, step into the field.

New York-based Magnify.net has has developed a platform to integrate consumer generated video onto Web sites and blogs. The company provides publishers with the ability to integrate entire video pages into their site... [More]

Suprises - thanks - and beta .9

January 17, 2007 - Steve Rosenbaum
Today we launch beta .9

Whew. :)

It's really a birth, new tools, new features, new logo, new UI - with lots more coming. But the thing we're most proud of is that we've created a place to feature some of the real hero's in our world, folks who are doing amazing things with video on their sites.

They're our partners, they're our friends, and we're very proud to be working with them to build exceptional new partnerships in the emerging vertical video universe.

the process of building a service like magnify.net is intensely collaborative - and therefore full of head-bonking and hair pulling. Always nicely - of course.

So this is a good moment to send so love out to folks who have worked long hours to get us to this stage. Chris Foss is an an exceptional designer, with a strong sense of how to tell a story with pictures and words. You'll see his work in the warm and sophisticated new look, the openness and elegance of the pages, and the careful use of positioning of key graphic elements. Our Marketing Maven Beth Temple was a huge fan of Chris' before this gig, and now so are we. He's a rare mix of flexibility and stubbornness - and that's made the process smooth and fun. Thanks Chris! You've forced u... [More]

We Media / Magnify Film Fest!

January 09, 2007 - Steve Rosenbaum
FOR IMMEDIATE RELEASE Online Festival Celebrates the Power of “My Community”

ifocos.org today announced a call for entries and viewer-judges to the 2007 We Media Film Festival. The user-generated online film festival, launched in conjunction with the We Media Miami conference to be held Feb. 7-9, is organized in cooperation with the University of Miami School of Communication and Magnify.net, an online resource for community-powered video.

Video creators can upload or link to their videos and anyone can review and judge the entries online at: http://video.ifocos.org

The theme of the video festival is “My Community.”

“Community can mean so many things. It can be a place, an idea, or a group of individuals with shared interests,” said Andrew Nachison, executive director of ifocos.org. “We wanted We Media filmmakers anywhere to be able to use their personal media devices to paint on a broad canvas, and to celebrate the diversity of perspectives about what constitutes a community. We hope the entries will be entertaining and informative in their own right – and that they will enrich conversations worldwide about how media can inform and strengthen real communities.”

The contest is open to the public. Video creator... [More]

SPLASH. Everyone in the surf!

January 05, 2007 - Steve Rosenbaum
2007 - The Year we Magnify!

Next week all of the people who build, buy, and write about consumer electronics will be in Las Vegas at CES.

It's a huge orgy of cool new toys. And frankly, we haven't missed on in many years. But this year we're staying home. Why? Because we're just days away from taking the wraps off of some very cool new Magnify.net features, and we don't want to get our eye off the ball.

Meanwhile, for those of use who want a winter escape - may we suggest a whole collection of water sports sites that we're happy to welcome to the Magnify.net platform.

Flyfishing. ( flyfishcomvideo.magnify.net ) is a really vibrant collection of videos, and our fishing friends tell us these guys really get the "FlyFishing Vibe". nice.

Sailnet.com (http://www.sail.magnify.net/) Has hundreds of videos currated, and is tied to the largest sailing site on the web.

Motorboating. And last - but not least - for this weeks seafaring adventure - Speedwake! (http://speedwake.magnify.net/) has the High Performance Boating videos you've been looking for.

Three great new channels. And lots of fun for folks who want a taste of the water, while sitting at their computer.

So, have fun - s... [More]