CEO Steve Rosenbaum will be speaking on Wednesday at 9am.

Wednesday, May 7th
9:00 AM - 10:15 AM
Track III:
The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
Raquel Krouse, Vice President, Director of Social Media and Healthcare, Interpublic Emerging Media Lab; 
Frank Barbieri, CEO, Transpera; 
Steve Rosenbaum, CEO, Magnify.net; 
Nick Wilson, CTO, Break Media; 
Matt Rosenberg, Group Director, Media and Entertainment, Organic; 
Mark Lewis, Strategic Planning Director, DDB San Francisco; 
David Berkowitz, Director, Emerging Media, 360i, Moderator;

http://upperdecksports.tv/

www.racingjunk.com

www.RationalResponseSquad.magnify.net

www.101greatgoals.magnify.net

www.flavorvideo.magnify.net

What are you doing this weekend? On Friday, April 25 and Saturday, April 26 the Magnify team will be a PodCamp NYC in Brooklyn!

We'll have a table there and we'll be demoing some new video blogging tools that we're really excited about.

So if you're at PodCamp or you're looking for something fun to do, please stop by our table and say hello!

Magnify Finally Adds Video Embeds (They’re Social, Too)

April 18, 2008 — 09:00 AM PDT — by Kristen Nicole —

Magnify has an embeddable video player. About time. While Magnify has done a good job of creating easily-formed groups around certain content, and has spent the past few months extending the ability to better customize and skin your own Magnify network, the embeddable video player is probably one of the best new features Magnify has had in the past few months.

Now, user-curated content can be spread across the web. Other aggregation tools have provided portable widgets tat go along with custom playlists, but few have been as involved and integrated with the rest of the magnify features. Of course, an embeddable player makes it easier for end users and visitors to share video content across the web, and a branded player that actually acts as a pretty natural extension from Magnify’s core service make its embeddable capabilities all the more important and necessary.

What’s more, is the social features are included in the video widget as well. It’s likely that Magnify, already focused on the social aspect of collecting video content around a network, waited until a comprehensive, socially adept widget could be perfected prior to launch, but perhaps it was worth the wait. There are still the same ways in which users can grab videos from across the web from a variety of sites and versatile without giving it a second thought. Better advertising, better adoption rate for users seeking a simple extension of a Magnify network, and better features to pass on to end users as well.

As always - we look forward to your suggestions,  thoughts,  and ideas. 

Stay Tuned!

Steve,  Simon and the Magnify.net Team

To Learn more:

NEW iFrame Player:  explore the new Magnify.net iFrame player,  simply click the 'share' button on any Magnify.net video player - under that,  select the 'embed'  tab.  There you'll find the Magnify iFrame Player.

PRO:              http://www.magnify.net/options/pro/

ENTERPRISE:    http://www.magnify.net/options/biz/

Each an every guest was asked to sign an NDA before they entered the adserving goliath.   And then - once inside... I,  your intrepid reporter went on a search to see what this complex has under lock and key.

Was it the crowd?  A wonderful group,  but no secrets here.  Was it the Ping Pong Table...nope,  standard west-cost issue leisure gear.  Was it the bar?  Well stocked,  but not spectacular.  So - what could it be?  Then,  I searched a back hallway looking for the secret.  It was there - in one of the back rooms that the caterers had set up that I found the secret that Google doesn't want you to know.

 Google Boston is holding John Kerry hostage!  Yes,  it's true - tucked away behind the cans of sterno and the plates of mini-cheeseburgers and other catered goodies -  John Kerry was supervising the catering,  taking good care so Tony Perkin's guests were only served the very best

I have to say the former Presidential candidate and State Senator seemed to be in good humor - smiling,  cracking jokes,  even posing for pictures.   So there it is - Google's Secret Revealed! 

So when TechCrunch wrote on Wednesday that the world doesn't need another social network... well,  hmm... ok.  The bottom line is - we didn't think that adding friending to Magnify.net was turning Magnify.net into anything.. rather just allowing folks to talk to each other.

Then,  the next morning - Will Richmond from Video Nuze wrote a nice piece about the new features.  but Will thought that we were late to the Web 2.0 party.  Ok,  Tech Crunch says we're one to many... then Video Nuze  says we should have added our Social Networking sooner.

But then,  Mashable logged in - and was all worked up about how TechCrunch was wrong.

The Mashable  post: "We Defend Social Networking" says in part:

"A few sites today added in some social networking features, namely Google Reader and Magnify, among others, to the dismay of a Corvida over at SheGeeks. The point of discussion today, on blogs including SheGeeks, has been the questioned necessity of social components to sites that didn’t have such features prior. Well, to the specifics of Magnify, I’ve addressed this already, and even provided quotes from Magnify’s CEO Steve Rosenbaum.

To share this quote again, which could be used in response to SheGeeks’ opinion that other sites already do social networking better, Rosenbaum said the following: “I think it’s wrong to believe is that the only way for people to communicate is Facebook. That’s narrow-minded and silly. ”

So kids... you're all right,  to a point.  Media isn't going to be one-way any longer... and being connected to folks who are interested in things like you is going to be part of the future of communications.

So I'm glad we've added social networking to Magnify.net.  I don't feel late.  I don't feel early.  I feel like we're right on time.

btw,  for what it's worth Erick at TechCrunch ended up updating his post after I clarified our view of social networking and media.  See if you think he got it right in the end:

Magnify Wants to Turn Video Channels Into Social Networks. Good Luck.

Erick Schonfeld

Does everything need to be a social network? Apparently it does. Magnify.net, a video-hosting and sharing platform that raised $1 million in February, is adding social networking features to its video channels.

Magnify lets Web publishers assemble videos from across the Web—YouTube, AOL, Veoh—and show it in the embeddable Magnify player. Websites use Magnify to create video channels associated with their content or the interests of their audience members. Now those viewers can create profiles within each channel and “friend” others with similar interests. They can also track and subscribe to the activity streams of other members, so they will know when their new “friends” rate, tag, share, or comment on a video. With this release, Magnify is also integrating with Twitter, Mogulus, and Flickr. Magnify splits ad revenues 50/50 with the sites. It is offering Pro and Enterprise versions as well.

Creating social networks around videos is going to be tough. For one thing, Magnify is requiring people to create a different profile for each video channel instead of letting them create one profile that works on any Magnify channel. Making people create multiple profiles is a bad idea and might make this whole effort a non-starter. It would be better to leverage its existing network of video channels across different sites.

But there is a bigger issue here. Are people who watch the same videos really part of a community? In most cases, I would argue that they are not. Think about the videos you watch on the Web. They tend to be a random assortment—something you see here on TechCrunch or that a friend put on your SuperWall on Facebook. Socializing around video is better done in existing social networks with your real friends. It is also a more natural way to discover videos.

Magnify wants to change this by letting Websites create dedicated video channels around a theme or set of interests. That's fine. We need better video programming on the Web. And letting viewers rate, tag, and leave comments on those videos is important. But for most people that is as much interaction as they are going to want. They already belong to one or more social networks that incorporate video just fine. They don't need to join a new one that is limited to people who watch just one channel. That would be like joining the NBC or TNT social network. Am I wrong?

Update: Magnify CEO Steve Rosenbaum responds:

I think something may have gotten lost in translation -

NBC or TNT are General Interest ‘mass’ networks who’s viewers have little in common - other than a show they may like.

Our channels already *are* communities… We have 250,000 registered users across the networks. If we had them each fill out ‘one’ profile, then we would be asking the Fly Fishermen what Cars they race, or the Race Car drivers what Tribe they’re from.

These are focused, vertical, fast growing communities. Video is the way they talk to each other, and what they talk about.

So it's not that we're adding social networking, but rather that we're letting folks with 250,000 profiles engage and talk to each other

Fair enough, except that those 250,000 people can't talk to each other. They can only talk to other people in their viewing cohort. Maybe the NBC analogy was too broad. But even if I like watching funny cat videos, that doesn't mean I want to talk to total strangers who also like to watch funny cat videos. I'd rather annoy my friends on Facebook with those videos.

March 19, 2008 — 12:59 PM PDT — by Kristen Nicole —

Not surprisingly, Magnify has found that its enterprise solution is among the most useful ways in which its platform can be utilized. and considering the activity going on in the video platform space, most companies involved with video are finding their niche. VideoEgg has determined that dropping its hosted service and honing in on the advertising aspect of online video is in its best interest, and now we see that Magnify is really ramping up its own offerings for branded video networks.

Magnify has taken several strides in recent months working up to the new 3.0 version release, having offered more and more custom options so that Magnify groups can better blend with existing websites, among other things. But now, Magnify is offering a full-fledged branded video network that can be utilized by third parties, with its enterprise-class video services for large media players and high traffic websites. Pricing ranges from free to about $160 per month, based on your feature set and advertising control. See here for more info.

With new Pro and Enterprise bundles, the autonomy for a Magnify-powered network is kept intact, for branding and advertising purposes. Additionally, new features have been layered into the existing Magnify service, including channel options for friending (an effort to make Magnify channels more social) and integration with other services like Twitter, Flickr, and Mogulus.

This social approach has garnered a lot of discussion today, and has raised the question of whether or not a service like Magnify should have social networking features. To that, Steve Rosenbaum says “video is a natural way of organizing people. I think it’s wrong to believe is that the only way for people to communicate is Facebook. That’s narrow-minded and silly.” And the other question on everyone’s mind: will Magnify ever support multiple channels under one account? Rosenbaum says “the answer is yes.” So be on the lookout for that, somewhere down the line.

Thursday, March 20, 2008, 08:53 AM ET

Here's what Vator had to say: "Steve Rosenbaum, CEO of the social video platform Magnify.net, has been working with user generated content for more than a decade.

In the 1990s, he handed out cameras to ordinary people who had called in with interesting story ideas, allowing them to film their own lives for MTV's  News Unfiltered.

Rosenbaum tells Vator.tv's John Shinal that, at the time, people in the media thought it was revolutionary.

To him, though, "we were just answering the phone."

Today, he's surprised that more media giants are still not inviting users to create content.

"At the big media level, not a lot of people are answering the phone yet," Rosenbaum says.

He says that when big Internet sites like Amazon and eBay start hosting user-generated content, media companies will get a wake-up call.

Rosenbaum adds that when Apple puts a video recorder into the iPhone, it will be a "game changer."

Still, these developments are still down the road a bit.

Online media is so early in its evolutionary process that "it's like a great party before they've even handed out the food. The best part is yet to come," Rosenbaum says. "You can go out in the hall and have a smoke and you still won't miss it." 

LOCATION: Yerba Buena Center for the Arts, 701 Mission Street, San Francisco. YBCA.org. Parking information is available on their site under"Visit Us.".

2:00-3:15PM
Screening Room
UGC 2.0: Personal Broadcasting, Personal Video Portals, and Other New Developments

Over the past two years or so, the user-generated content phenomenon has been increasingly embraced by traditional television and its advertising base, with user-generated videos appearing on many established broadcasters’ TV channels and broadband Web sites and even being incorporated into Super Bowl commercials. This panel–which includes representatives of companies that are developing technologies designed to enable more sophisticated and interactive user-generated content–will attempt to answer the question: Where does user-generated video go next? Topics to be discussed include the emergence of live personal broadcasting; business models for user- generated content–what has worked and what has failed so far?; new tools for improving the production values of user-generated video; bringing interactivity to user-generated video; transforming the end-user into a content aggregator; the relationship between user-generated content and the social TV phenomenon; and new strategies for broadcasters and other entertainment companies interested in monetizing UGC or using it as a marketing tool. Panelists include:

• Jim Baldwin, Product Unit Manager for the IPTV Program, Microsoft TV
• Cynthia Francis, CEO, Reality Digital
• John Ham, Founder and Head of Business Development, Ustream.tv
• Max Hoat, CEO, Mogulus
• Nate Pagel, CEO, Podaddies (Moderator)
• Steve Rosenbaum, CEO, Magnify.net
• Jay Sanderson, CEO, Jewish Television Networ

CONFERENCE GUIDE/SCHEDULE: To view the TV of Tomorrow Show 2008 schedule click here.

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the second annual TV of Tomorrow Show, March 11th-12th (Tuesday-Wednesday), 2008 in San Francisco, California at the famous Yerba Buena Center for the Arts. For tickets to the show, please click here.

The TV of Tomorrow Show 2007 was praised by sponsors, speakers and attendees not only as a true "experts' conference" that attracted a veritable "who's who" of the interactive TV industry, but as a completely unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2008--which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments--is even better. To find out more about what makes the TV of Tomorrow Show so different from other high-tech conferences and tradeshows, click here.

The TV of Tomorrow Show 2008 will also feature the presentation of the prestigious annual [itvt] Awards for Interactive and Multiplatform Television. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space.

Greetings from Austin, TX!

I took an early morning flight on JetBlue and arrived in sunny Austin, TX for the start of the annual South by Southwest (SXSW) Interactive conference. The plane was filled with lots of SXSW attendees and I saw a number of familar faces from the New York tech scene.

SXSW Interactive is an event that brings together over 6,000 people from the world of tech for a jam packed conference that includes panels, readings, networking, parties and much more.

If you're at SXSW, please feel free to shoot me an email (ari@magnify.net) so that we can meet up.

I'll be here until Monday afternoon and I'll be blogging (with photos) from the conference floor. Click here to check out my mobile blog for the most recent updates.

http://twitter.com/magnify

But the idea that Gary can turn his passion into profit,  and become both a performer and a marketer is super cool.  If you haven't checked out Gary's videoblog - nows the time to tune in.  I say - 'Cheers'  to Gary.  I'll raise a glass,  particularly if he helps me pick the bottle.

Speaking of rock stars, the namesake of the Wayne Porter Legend award was roaming the halls of Affiliate Summit,  putting together the pieces of the new digital world.  Wayne's new focus are virtual worlds,  and he's deep in - exploring, testing,  and learning about the behaviors and economic activities that are going to drive places like Second Life.  Wayne has built and is now the driver behind Second Life Videos on Magnify.net.

Wayne is convinced that community is the critical variable in making revenue work on the web.  And I'm more and more sure he's right.  Ever since Jason Calacanis' talk yesterday- i've been stewing a bit about why Mahalo seems like such a reasonable idea (Curation!) and yet I'm not convinced that it is going to be a hit.  Mahalo has no community - none at all.  I fact,  Jason hasn't been a fan of community curation (remember paid reviewers when he took on Digg at AOL?)  and the more I think about this may be a fatal blind-spot.  No doubt Jason is driven and smart.  But he isn't really able to get folk to play nice and roll there sleeves up and help him find, sort, and make content at Mahalo.  I'm sure he'll say that's not his business model.  But for a guy that prides himself in leading web 2.0,  it seems to me that ignoring community could be a fatal flaw.  Just my musings... but it's been in my head.






.

it's taking place at the Rio All-Suite Hotel & Casino February 24-26, 2008.

Ari and Steve will be in attendance,  and we've even gone and sprung for a nifty new booth!  Pictures as soon as we have 'em.  See us in booth #415 - and we'll have a huge new special offer for conference attendees.  Then,  Steve will be on panel on Monday talking about video innovation in Affilaite Marketing.

Monday, February 2

Video Innovation in Affiliate Marketing
Session 1a
Location: Classroom A - Palma Room
Time: 11:30am-12:30pm

Websites without video will go the way of the dinosaur. More video content means a wider long-tail. There is a wealth of opportunity for affiliate marketers to use video in innovative ways.

• Melissa Salas, Director of Marketing, Buy.com (Moderator)
• Tim Carter, Founder, AskTheBuilder.com
• Joel Comm, President, InfoMedia
• Brian McCarthy, SVP Business Development, Revver
• Steve Rosenbaum, CEO, Magnify.net
• Gary Vaynerchuk, Host, Wine Library TV

This Session is Open to Full Conference Pass Holders Only - so if you haven't signed up - you should!

We're looking forward to meeting friends,  customers,  and new partners.  So if you're going to be in Vegas make sure to swing buy and have a visit!

Alley-based Web video startup Magnify.net celebrates its first birthday today. How's it doing? Pretty well.

In the last month (31 days ending yesterday), the company got 2.3 million uniques and served 13 million pageviews, up from 370,000 uniques and 1.1 million pageviews during the same period last year. The average visitors spends more than 6 minutes n the site, triple the amount they were spending a year ago. (Per Google analytics.)

And in January, when the company launched its new video platform at the DEMO show, visitors created 2,200 new "channels" and submitted 1.1 million new pieces of content. At the end of last month, users had created 30,000 "channels," up from 23 million last December and 14 million last September.

Magnify hits three million visits per month
By Cristina Ledesma · Posted on February 14, 2008

Magnify.net is celebrating its first anniversary with almost three million visitors per month, up from one million just three months earlier. Magnify.net lets people create and run an online, themed TV station out of their home or office.
 
Unlike typical social networks that host video and connect people, Magnify.net provides the tools and resources to discover, review, organize and broadcast themed video — regardless of where it’s hosted.
 
Videos can be easily collected from other networks including YouTube, Metacafe, Dailymotion, Crackle.com, Yahoo, ClipSyndicate, Veoh, among others, or uploaded directly. Users can fully customize their channels to reflect their personal or corporate brand as well as share ad pages through the Magnify Ad Share Network to also monetize traffic.
 
Magnify.net January 2008 Stats:
 
• Page views totaled 15,745,953, which represents a 23.71% increase
• Unique visitors jumped by 30.18% increase
• 2,209 new channels created
• 1,134,376 new content items were submitted to the network
• Total channels on the network are now over 30,000, up from 14,000 in September 2007
• Worldwide growth has skyrocketed by 174% in six months

 

Magnify.net Reports Big Growth, Eyes the Upper Tier of Video Sites

February 13, 2008 — 09:54 AM PST — by Adam Ostrow —

Magnify.net is out with some numbers that move it towards the upper tier of video sharing sites. Internal traffic stats show total unique visits over the Jan 13th-Feb 12th period up 531% year-over-year, to 2.3 million. Over the same period, page views shot up nearly 1,100% to 12.9 million.

 

The team at Magnify has used these numbers to show it is now the #11 video site in the US when using these numbers versus comScore. As Allen Stern properly notes however, it’s not exactly an apples-to-apples comparison since Magnify is using internal numbers from Google Analytics, but nonetheless, its growth rate is surpassed only by that of Crackle and Blip.tv.

In terms of what’s driving the growth, other numbers show that users are simply creating more content. There are now more than 30,000 user-created video “channels” on the site, up from 14,000 in September.

 

Not bad numbers at all for a site that is celebrating its first birthday this week.

Center Networks
Just hours after KickApps released their latest stats and just a few blocks north in Manhattan, Magnify.net is also releasing their latest stats. Magnify is celebrating their first anniversary this month as well.

While not a completely accurate comparison, Magnify's PR firm has put together a chart showing that Magnify has broken into the top 10 most popular online video networks worldwide. I say not completely accurate as Magnify's numbers come from their own stats and the other companies stats come from comScore. We know that comScore has had some reporting issues with Flux recently so perhaps Magnify actually ranks higher.

Here are the numbers reported to us (unaudited):

    * Page views totaled 15,745,953, which represents a 23.71% increase
    * Unique visitors jumped by 30.18% increase
    * 2,209 new channels created
    * 1,134,376 new content items were submitted to the network
    * Total channels on the network are now over 30,000, up from 14,000 in September 2007
    * Worldwide growth has skyrocketed by 174% in six months

This should be an interesting year for the white-label social networks including KickApps, Magnify and Ning. Just how many social networks can we handle?

Hey!  Happy Birthday To Us!  

We're 30,000 Sites Old (big)...

It's almost Valentines day -- time for a little mid-winter love letter to all our channel admins (we do love you you know!).  And we've just pased our 1st Birthday.  Wow.  It seems like just yesturday we were at DEMO in Palm Springs making our debut.  Well,  here goes year two.

By now you've probably seen the new admin page layout area, and hopefully you've played with the new Design Gallery, which should make updating your pages easier and more fun. Both of these new graphical drag-and-drop tools are just for you (the end-users can't see them).

There's more going on here than meets the eye.  We're gearing up to provide more and more page layout modules -- using both features we create in-house, and also widgets that we bring into the Magnify.net platform from third parties.  So,  here's a glimpse of the future.

- We're excited to bring you the first of a bunch of great new widgets from our pals at UserPlane.  We've launched their super-friendly chat widget (both in mini-chat and full-featured chat sizes). And thanks to integrated single-signon capability, when registered users visit your site they're automatically logged in to your chat room as well!

- You can now quickly integrate graphics and images into your pages and blog posts with a easy-to-use formatting and graphics toolbar that lets you adjust image size, alignment, and text formatting. And in a small but frequently-requested change, picking a playlist to display on your page now also automatically inserts the playlist name as a headline.
 http://archive.magnify.net/admin/design/module_galler

- We've made some other minor enhancements to the Design Gallery interface, streamlining the process of uploading and organizing your own graphics, or sharing your work with other channel admins.
 http://archive.magnify.net/admin/design/gallery

- In other admin news, we've made our support documentation searchable, so you can find answers to your questions faster.  It still contains the original FAQ, but as we continue to add information to it, you'll see it transition to a wiki-style knowledge base so we can capture and share what we learn from the forums, bug reports and your emails.
- http://www.magnify.net/support/faq/

- Single Sign On -- Private Beta.  We've been working on a new SSO implementation and are ready to start testing it with some additional channels. If you have a significant number of users pre-registered on your main web site and want to enable automatic sharing of login information between your main site and your Magnify channel, send an email message to privatebeta@magnify.net with the address of your current web site, the number of users you have, and some info about your member log in database configuration.

- Ad Placement Choices.  We've always required no less than two ad impressions per page as part of the Magnify.net AdShare network.  While we've been a bit loose about defaulting sites two this two ad minimum.  Well,  starting in the next few days,  we're going to turn the defaults to 'on',  and you may see an additional ad placement appear on your page.  If  you want to avoid this happening, simply go into your control panel and make sure that at least two ad units (of you choice) are turned on per page.

What's coming up next? Well we're a few weeks away from some big new features based on your requests! Can't spill the beans yet,  but they're almost baked.

So stay tuned -- and keep on Magnifying the stuff you care about.

Cheers,

The Magnify.net Team

Don't want to receive any more emails from Magnify.net? Click to unsubscribe.

‘It is almost like it’s 1997 again. Instead of a company website being the project du jour, it’s online video. And you know that you probably should have a plan for it, but you really don’t know what you’re doing, you don’t have a budget for it - you just know you need it.”

That’s a scenario I am running into more and more often with even the most savvy CEOs and social media businessmen. Steve Rosenbaum sees it too, which is why he founded Magnify.net - a completely user friendly system designed to bring your site up to speed with a video profit center that costs you nothing.

It’s an interesting service, one that as we talked, we found we could easily analogize to the rise of link blogging. With the glut of user generated content on the net (as well as a good deal of professional grade content), the need arises for more program directors and less content producers.

We tackle these topics and many others in today’s Mashable Conversations.

Posted by Phil Butler on January 18th, 2008 Magnify just announced that they are going to offer open source graphics development to online channel builders. Magnify is one of the most promising video curation services of Web 2.0 and their updates continue to add value to an already great innovation. This new Graphic Share Library (GSL) allows users of the Magnify.net community to create, share, and use elements from open source content submitted by other members. Though sophisticated the sharing space is simple to use, as are all Magnify features to date. This newest addition to Magnify's rich platform is perfect for sites that have designed complex templates with color themes, graphic backgrounds, new icons and new CSS tweaks. With the "Share This Template" tool other channel builders can remix the work of other members. This addition to the Magnify arsenal could be a shot in the arm for site designers who are used to struggling with customization. Given enough user generated video, and with Magnify's massive traffic why not, graphic sharing has been sorely needed on Web 2.0. Magnify is kicking off this launch by unveiling a 75 element Graphics Bonus Pack and entirely new templates and graphical elements that include channel grapics for: sports, food, politics, adventure sports, gambling and newspaper sites. Site builders will now have access to a new graphic tab within the GSL that allows for site specific graphics to be uploaded within the site owner's pages. This powerful new addition includes; images, photographic, profile pictures and an easy way to store and access site graphics. All in all another powerful set of features for the multitude of Magnify users. I loved Magnify the moment I saw it and since my early explorations into the startup they have added over 25,000 new content publishers. Magnify is the fastest growing video platform on the Web at the moment, and it is easy to se why. CEO Steve Rosenbaum has this to say: "We are moving into a world where people have to tools and the ability to create together, and share their creations. The decision to provide an Open Source space for channel graphics and elements is just the first step in what we expect to be an emerging trend." From Webcam capture to the current upgrade, Magnify continues to add value for their users. Open source content added to their already effective scope of features will certainly expand the Magnify network substantially and Rosenbaum certainly seems to be applying those lessons learned from creating MTV Unfiltered. I can' wait to see what is next for Magnify - I love being right about startups!