By Alan Medvin, VP of Operations and Strategy, Magnify.net

In my role at Magnify.net, I sit at the nexus of content, technology, and business strategy with regards to online video. In the past few months there have been some very exciting developments in the video space that all web publishers should be aware of. There are two types of online video business models that seem to be taking off. I'll refer to these models as "aggregators" and "sitewide video".

The Aggregators

In the past year, I have found myself increasingly consuming a news and information diet dominated by content aggregators. A couple of my favorites are the Alleyinsider.com group of websites and the Huffington post, both of which feature a very high percentage of aggregated content including blog posts, big media news articles, and most importantly to the context of this post, video.

While aggregation is not a new concept, either with video or with print conten...

By Steve Rosenbaum

Today is one of those days when the future seems remarkably clear. In fact, it feels to me like I can see around the bend and start to talk about the future of news with some certainty.

Take a look at the news sites that are gaining traction and you'll see that one of the fastest growing is Mediaite.com

If you haven't gone to take a look at Mediaite.com, take a moment and check it out, I'll wait.

It's the brainchild of Dan Abrams, one of the smartest and best known legal minds on television today. As an MSNBC host he was always able to keep conversations and subject matter smart and provocative. And there's no doubt that his TV gig was high profile and well paid. So why is he building content Web sites? More on that in a moment. Dan's right hand on content is Colby Hall, who also comes from the TV world. So, when you look at Mediaite.com, you see a channel that feels like it's being programmed (to use a TV term).

What you'll see at Mediaite is a site edited for media folks. People who care about TV, news, publishing and other new media related things. There's a top of the fold big story, some...

The New York Tech Scene is RED HOT right now and the folks at AlwaysOn are throwing the biggest nyc media bash at the swankiest digs.  

Magnify.net is honored to have been invited to present at the fourth annual AlwaysOn "OnMedia NYC" Conference, taking place at the Mandarin Oriental Hotel in New York, Feb. 2-4.
 
OnMedia NYC is one of the premier events of the year, for the Digital Media and Advertising Technology industries, focusing on the "Breakout" companies in Advertising Networks and Exchanges, Analytics, Mobile and Location-Based Advertising, Social Media and Community Platforms, Digital Publishing, and Search.
 
This year's "OnMedia NYC" Agenda features "Who's Who" of the Advertising, Media, and Publishing communities.

Friends of Magnify.net may click here to re...

Today we hand the floor over to Phil Ripperger, VP of Sales at Magnify.net. Phil is a veteran of the publishing field and not only experienced the digital revolution from the trenches, but is often recognized as being an early adopter of  sucessful digital practices in the space. Now that Phil is on the Magnify team, we got him to write a couple words about what he is seeing in the Magazine and Publishing field and what the folks that are trying to navigate the space can do to suceed.

3 Rules to Remember as you Navigate the Transformation of the Magazine Business

In a year filled with challenges within the magazine world—both consumer and trade—it was particularly gratifying to see the level of innovation that some publishers have mustered. Whether in the area of lead and demand generation, virtual events, e-commerce, social media, rich media, etc. savvy publishers are exploding the boundaries of media formats and getting to the heart of what good publishers have always done, namely; providi...

There's quite a lot of exciting news coming out of Magnify these days and we wanted to make sure you weren't missing out on anything! After announcing amazing growth across all sectors yesterday (the number of Magnify Channels Increased 270%, while embedded player traffic grew 700%), we were excited to see a variety of news outlets report on the great news.

Magnify also officially proclaimed 2010 the Year of Video Curation - who would of thought this idea of Curation we've been pitching for a couple years would turn into the hot topic in media circles these days? Well, you did! So give yourself a pat on the back.

Magnify also mentioned in the announcement that we will soon deploy a free 30 day trial of Magnify Pro (if you are a channel owner look forward to an official email with details about the offer).

We want to thank the community again for all the great work you have produced and for the continued success of Magnify.

Below is the official release as seen on...

Today we are handing the floor over to the wonderful Rachel Cantor, Magnify Intern and Public Transit All Star (a reference that will make sense if you keep reading). Rachel has been with us for a couple months helping with everything from building out channels to ordering thousands of clementines (don't ask). As a New Yorker and natural videographer, Rachel has been recording some interesting videos around town and came up with the brilliant idea to create a Magnify channel focused on those videos as well as videos she has curated from around the well. She explains below - as well as re-hashes a bit of her intern experience...

I recently graduated from Sarah Lawrence where my studies included photography, economics, video art, art history, and literature. A school without majors was the right choice for a rena...

If you are making the trip out to Las Vegas for CES 2010 (the largest electronics show in the world), Magnify will be there and would love to meet you! Steve Rosenbaum, CEO of Magnify, will be out and about as well be speaking on The Broadband Economy Panel at Digital Hollywood (part of CES) on Friday, Janauary 8th. The panel brings together a group of industry leaders to weigh in on today's biggest issues in the space and it is garenteed to be a good show. To catch up with Steve, either go see the panel or reach out to him via twitter @magnify.

Below is a group picture of the Magnify.net team taking a little break at our beach getaway (thanks to the wonders of photoshop). Anyone who can correctly identify each staff member, including a few hidden surprises, will get a Magnify gift pack shipped to them (which has an amazing amount of schwag and useful gadgets). Email Billy (at) Magnify.net with your entry.

Last night was the annual Magnify Holiday party at Magnify Head-Quarters in New York. We all had a ton of fun and wanted to thank everyone who came out to help us celebrate a great year (even those who celebrated a little too much - and you know who you are).

For this year's party we stepped it up a notch and got a fire eater/juggler, a fortune teller and some really good beer. If you weren't able to make it, there are some great pictures from the night and some awesome video (you have to watch the fire eater videos). Take a look at both the pictures and videos at the Inside Magnify channel. You can see more pictures on our Flickr page as well as the Magnus the Mascot's facebook page. 

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